Digital Marketing Specialist
We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our
team. As a Digital Marketing Specialist, you will be responsible for all digital marketing
campaigns, conducting market research and actively engaging with the business to optimize the
performance of our digital assets and strategies.
Digital Marketing Specialist duties and responsibilities
- Developing and implementing a digital marketing strategy including all digital assets
- Establish segmentation models, and apply target marketing disciplines
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar including social posts w / content and emails to various segments
- Work with sales department to learn which ticket products have highest marketing priority and build marketing strategies and track ticket sale conversions.
- Maintaining the online presence and reputation of the company by ensuring brand guidelines are consistent across all digital assets
- Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPI)
- Oversee all website maintenance (vendor relations, web hosting, CMS, and digital assets.) and ensure performance by recommending and leading enhancements in design, architecture, and navigation.
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
- Optimize SEO by studying traffic patterns, abandonment points, and other metrics to ensure alignment with strategic objectives.
- Manage web analytics
- Research advertising trends identify trends and insights
Digital Marketing Specialist requirements and qualifications
- Minimum of a Bachelor’s Degree in Marketing or similar field
- Minimum of 5 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO tools
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Strong time management skills
- Excellent multitasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment
- Ability to prioritize tasks and meet deadlines
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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