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Analyst, Marketing

Mediabistro
Boston, Massachusetts, us
Full-time

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure.

And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect.

We don’t just want you to work here. We want you to grow and thrive here.

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week.

We all benefit from flexibility and get to use the best of both worlds to get our work done.Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.What You’ll Do

As an Analyst on the Marketing Analytics team, you will play a key role in optimizing our media mix to drive business growth.

The role will be responsible for running diagnostics on our performance and identifying areas for improvement in our media mix.

You’ll work closely with the in-house media team to uncover insights to improve our media mix and attribution.Primary responsibilities include : Provide analytical support to drive marketing effectiveness and business performance by analyzing spend, site and sales dataBuild, maintain and manage Tableau dashboards for diagnostic analyses and KPI trackingAnalyze test results and collaborate with media buying teams to implement latest optimizationsAggregate channel level platform data to provide strategic recommendations on campaign initiativesSimplify complex measurement outcomes through data visualization and storytellingWhat You’ll Bring

Understanding of performance marketing, campaign analysis and media measurementComfortable working both independently and as part of a broader teamAbility to concisely explain complex analytical findings to non-analytic peersNatural curiosity in the intersectionality of marketing, media and consumer behavior1+ years of marketing analytics experience, preferably involving digital media channels2+ years of hands-on experience of data analysis, using quantitative analytics tools (SQL, Python etc.

Knowledge of Tableau or other data visualization tools, to create and maintain tracking of key operational metrics and provide actionable insights to stakeholdersThe ability to think strategically and work collaboratively in a fast-paced, dynamic environmentWhat will make you stand out :

Proficient in SQL, Excel and PowerPoint for data extraction, manipulation, and communicationAbility to identify and diagnose data inconsistencies and errors, and reconcile data from multiple sourcesHands-on experience and in-depth knowledge of attribution and incrementality measurement practicesWhat Values You’ll Share

Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.

Aim High - Always challenging ourselves and others to raise the bar.No Ego - Maintaining a no job too small attitude, and an open, inclusive and humble style.

One Team - Taking a highly collaborative approach to achieving success.Lift As We Climb - Investing in developing others and helping others around us succeed.

Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

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4 days ago
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