Senior Account Executive of Onboard Branding & Communications

Overview

Senior Account Executive of Onboard Branding & Communications. This is a full-time onsite role in Miami, reporting to the Manager, Onboard Branding & Communications, within Royal Caribbean Group's Marketing Team.

Royal Caribbean Group comprises brands such as Royal Caribbean International, Celebrity Cruises and Silversea Cruises, and focuses on branding, onboard experiences, and guest satisfaction across onboard channels.

Responsibilities

• Lead partnership with operations, shipboard and brand teams to ensure alignment with branding and communications strategies, brand campaigns, the Royal Way Standards, and the corporate strategic plan.
• Implement and drive initiatives through integrated onboard communications channels to increase awareness of onboard experiences delivered through internal or external partners.
• Develop multi-channel strategies to improve operational execution and guest experience, including creative development, consumer-facing communications (signs, flyers, etc.), digital entertainment, shipboard talk tracks, SOPs, and more.
• Support guest satisfaction ratings and onboard initiatives by developing marketing and communication plans to achieve NPS targets; evaluate onboard products, services, brand communications, and guest satisfaction.
• Serve as day-to-day contact with internal and external partners, ensuring adherence to metrics and branding objectives.
• Identify, research, and measure potential onboard offerings and strategic partnerships; ensure partners and promotions are effective and evolve to support global reach.
• Develop clear, concise briefs communicating business objectives and consumer insights.
• Supervise ongoing day-to-day creative development and production of on-brand onboard assets (print, video, digital) to improve guest satisfaction and experience.
• Maintain a rigorous calendar of all deliverables and milestones.

Qualifications, Knowledge And Skills

Employment details

No immigration sponsorship offered.

We know there's a lot to consider. Our recruiters can provide guidance and answer questions during the application process. Equal employment opportunity : Royal Caribbean Group and subsidiaries prohibit discrimination or harassment based on race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other protected characteristic. This role is onsite in Miami.

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