Head of Wealth Management Marketing

The Head of Wealth Management Marketing will own the strategic planning, development, and execution of marketing initiatives for our Wealth Management division.

This senior leadership role is critical for driving brand awareness, client engagement, and overall business growth through innovative marketing strategies and effective communication plans!Key partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital.

This position reports to the Head of IM Marketing Strategy, who, in turn, reports to the CMO / CCO.Key ResponsibilitiesDevelop and implement a comprehensive marketing strategy for the Wealth Management division, aligned with business objectives and growth targets.

Collaborate with senior leadership, product development teams, and sales departments to create compelling marketing programs and campaigns.

Supervise the creation of core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.

Stay abreast of industry trends, competitor activities, and consumer behavior to inform marketing strategies and ensure the division remains driven.

Lead a team of marketing professionals, providing guidance, mentorship, and performance management.Ensure compliance with all regulatory requirements related to marketing and communications.

Lead the marketing budget, allocating resources effectively to enhance return on investment.Coordinate with external agencies and vendors to implement marketing initiatives.

Analyze marketing performance metrics and provide regular reports to senior management, making data-driven recommendations for improvement.

Cultivate a culture of innovation and continuous improvement within the marketing team.QualificationsBachelor's degree in Marketing, Business Administration, or a related fieldProven ability in marketing, with a focus on wealth management or financial services.

Proven track record of developing and driving successful marketing strategies and campaigns.Strong leadership and team management skills, with the ability to inspire and motivate a team with varied strengths.

Excellent communication and presentation skills, with the ability to influence senior partners.Deep understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.

Analytical attitude with the ability to interpret data and make data-driven decisions.Strong project management skills, with the ability to lead multiple projects simultaneously and meet tight deadlines.

High level of creativity and critical thinking.Ability to work collaboratively and build strong relationships across the organization.

Location : This role is hybrid with two days a week in our Hudson Yards NYC office.Salary Range$126,970.00 - $208,600.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position.

The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate.

In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.Our PromiseAt Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.

Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-BeingAs part of Guardian’s Purpose to inspire well-being we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health CareChoice of high deductible / copay medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefitsDental planVision planHealth care accounts flexible spending, health reimbursement, and health savings accountsCritical illness insuranceLife and Disability InsuranceCompany-paid Life and Disability insurance plus voluntary supplemental coverageAccident insuranceRetirement and Financial401(k) retirement plan with a company match, plus an annual age / service-based Company contribution and an annual profit-sharing contribution, if applicableComplimentary 1 : 1 financial guidance with a licensed Fidelity representativeTime Off and Remote WorkFlexible work arrangements (part in-person / part remote)Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavementPersonal holidays for colleagues to use in recognition of religious, cultural, or civic daysPaid parental leave and paid family and medical leave policiesEmotional Well-being and Work-LifeEmotional well-being, mental health, and work / life resources powered by Spring HealthWellness programs, including fitness program and equipment reimbursementChild, adult, and elder back-up care support through Bright HorizonsAdoption assistanceCollege planningTuition reimbursementStudent loan assistanceCommuter benefits in select metropolitan areasEquity & InclusionOpportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups : Employee Resource Groups : Colleague Connection CommitteesCommunity Involvement CommitteesA culture that encourages colleagues to bring their authentic selves to workVoluntary self-IDPronunciation and phonetic spelling of namesBenefits apply to full-time eligible employees.

Interns are not eligible for most Company benefits.Equal Employment OpportunityGuardian is an equal opportunity employer.

All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

AccommodationsGuardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact applicant accommodation@glic.

com.Current Guardian Colleagues : Please apply through the internal Jobs Hub in Workday.SummaryLocation : New YorkType : Full time