Content Manager

About the Role

ProEdge is a high-growth, dynamic company located in Centennial, Colorado, specializing in dental infection control solutions. We prioritize customer safety and satisfaction, developing science-backed solutions that have established us as a leader in the dental industry. Our success is driven by recognizing our team's creativity and commitment, making ProEdge a company dedicated to people.

What You'll Do

Content Strategy & Planning

Develop and manage a content calendar that aligns with campaign timelines, business priorities, and the unique needs of our dental audience.

Conduct regular content audits and gap analyses to refine strategy and identify opportunities across the funnel

Collaborate cross-functionally (Sales, CS, Product, Leadership, and Brand) to uncover compelling messaging angles and storytelling opportunities

Content Creation & Copywriting

Write, edit, and produce a range of high-quality content : blog posts, landing pages, video scripts, podcast scripts, white papers, social posts, email sequences, infographics, and sales collateral.

Tailor messaging to key dental personas (hygienists, office managers, dentists), aligning with buyer stages and specific channel nuances.

Ensure consistency in tone, voice, and positioning across all assets and campaigns.

Leverage generative AI tools for ideation, drafting, and repurposing-maintaining authenticity and accuracy.

Partner with the Brand Lead to hand off content for design and provide messaging feedback for visual alignment

Publishing & Distribution

Partner with the Demand Generation Lead to distribute content through email marketing, automated journeys, paid campaigns, and organic channels

Ensure all content is optimized for SEO, discoverability, and performance using best practices and current tools

Manage and continuously improve our internal SharePoint content library-ensuring Sales, CS, and other teams have fast, intuitive access to the latest and most relevant collateral

Sales & Customer Success Enablement

Develop sales and CS enablement materials such as one-pagers, case studies, email templates, and call scripts aligned to key stages of the buyer and customer lifecycle

Actively gather and incorporate feedback from frontline teams and product management to evolve and improve content effectiveness

Requirements

What You'll Bring

A bachelor's degree or equivalent experience.

Exceptional writing, editing, and storytelling skills across a variety of content types

Proven experience in content strategy development and execution, ideally in B2B or healthcare-focused marketing

Strong collaboration experience across Sales, Creative, Ops, and Demand Generation teams

Strong organizational and project management skills-able to manage deadlines across multiple campaigns and stakeholders

A keen eye for detail and a passion for brand consistency, audience engagement, and content driven innovation

Nice-to-Haves

Experience in the dental or healthcare industry.

Benefits

Base Salary Range : $105-$115k + bonuses + benefits.

Company paid medical / vision / dental premiums for Employees

Company paid short- and long-term disability insurance.

Company paid basic life and AD&D insurance.

Flexible spending account (FSA) and health savings account (HSA) options.

Additional voluntary insurance benefits available.

401(k) retirement plan with up to 4% Pre-Tax employer match.

Accrued Paid time off (PTO) earning up to 4 weeks annually.

Nine paid holidays.

A driven team culture that celebrates wins.

Opportunities for growth and new responsibilities.