Senior Product Manager
The Senior Product Manager oversees the end to end management of assigned products, services and programs including features, benefits and characteristics that meet customer needs and are priced to meet the Bank's profit and loss objectives. The Senior Product Manager is accountable for building value proposition the business wants to deliver and mapping the investments required to get there. This role is responsible for formulating strategy, policy and overall direction of the identified product or suite of products portfolio.
Depth & Scope :
- Recognized as a strategic thinker with significant in-depth and / or breadth of expertise in a complex field and knowledge of broader related areas
- Accountable for major functional areas with mass or niche products / segment suite and high levels of complexity and attributes
- Generally accountable for a significant product management area that typically has enterprise wide impact or accountability
- Enterprise or functional expert, requiring broad managerial and deep specialized knowledge at the enterprise, business, regulatory and industry levels
- Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work
- May lead on product programs and projects on behalf of the business
- Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field
- Develops and maintains a robust understanding of the regulatory requirements, customer, market, and industry to deliver product and process innovation to improve the value proposition
- Develops and implements products / policies and procedures in such a way that it enhances the end to end customer experience (including training, enhancement and irritant reduction) while achieving business objectives
- Oversees and ensures the clear and effective delivery of products and services to the customer
- Acts as Subject Matter Expert for product-related inquiries
- May lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
- Liaises with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; analyzes challenges and identifies areas of opportunity through customer research, focus groups, and external secondary research; facilitates ideation sessions and builds necessary business cases for NPD, identifying solutions and building stronger plans for growth
- Builds and maintains effective relationships with sales distribution, key internal stakeholders and / or external partners to ensure that customer needs are considered in strategic decisions and in the development of options, solutions and alternatives
- Leads and facilitates problem solving sessions with partners and vendors
- Designs end to end process for development, implementation, use, reporting and feedback on developed products and segments
- Directs and coordinates market research to determine underlying customer needs input to development process
- Participates in the day to day management of the product(s), identifying and implementing product features and enhancements, providing business case support of recommendations and assisting in the strategic development of new initiatives
- Adheres to enterprise frameworks or methodologies that relate to activities for own business area
- Delivers financial results for the product / product suite via operation of all available levers : pricing, margin, volume etc., creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement and market share)
- Supports Senior Management as a subject matter expert for the product(s) portfolio through all forms of written and verbal presentations, (product reviews, planning and forecasting, strategic review sessions)
- Conducts ongoing industry and competitive analysis to obtain market insights and ensure Acquisition Teams are kept informed of matters to be competitive and win in the marketplace
- Keeps current on emerging trends / developments and grows knowledge of the business, related tools and techniques
- Refines product management strategies through detailed analysis of the P&L, ongoing competitive research and review of marketing / risk management tactics
- Ensures effective product policies and processes are established to support business processes align with risk appetite
- Oversees product management deliverables within budget and as per the approved product plan, working with business partners to develop the content of those deliverables
- Champions the development of the annual business plan and the monthly / quarterly forecast process
- Contributes to and supports partner led projects as identified
- Participates and collaborates on initiatives with internal and external service providers (IT, operations, legal, compliance, marketing etc.) to ensure the product meets TDBG objectives and standards
- Identifies and manages risks (market, credit, operational) associated with the product / segment
- Develops / maintains productive working relationships with distribution channel owners
- Is knowledgeable of and complies with Bank and Industry Codes of Conduct
- Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Education & Experience :
Undergraduate degree or product certificate and / or10+ years relevant experiencePrevious Product experience requiredExperience in leading strategy strongly recommendedAdvanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, competitive intelligenceKnowledge of current and emerging competitor and market trendsAdvanced ability to lead, plan, implement and evaluate program / project activities to ensure completion of product initiativesAbility to forecast and contribute to strategic direction of the product management function and provide advice to senior leadershipAbility to establish goals and objectives that support the strategic planSkill in mentoring, coaching and performance managementAbility to communicate effectively in both oral and written formAbility to work collaboratively and build relationships across teams and functionsAbility to work successfully as a member of a team and independentlyAbility to exercise sound judgement in making decisionsAbility to analyze, organize and prioritize work while meeting multiple deadlinesSkill in preparing and managing budgets and P&LKnowledge of and / or skill in using analytical software tools, data analysis methods and reporting techniquesSkill in using computer applications including MS OfficeAbility to handle confidential information with discretionEmployee / Team Accountabilities :
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues / points of interestProvides thought leadership and / or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unitParticipates in personal performance management and development activities, including cross training within own teamKeeps others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activitiesContributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practicesLeads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationshipsContributes to a fair, positive and equitable environment that supports a diverse workforceActs as a brand ambassador for your business area / function and the bank, both internally and / or externallyPhysical Requirements :
Never : 0%; Occasional : 1-33%; Frequent : 34-66%; Continuous : 67-100%
Domestic Travel OccasionalInternational Travel NeverPerforming sedentary work ContinuousPerforming multiple tasks ContinuousOperating standard office equipment - ContinuousResponding quickly to sounds OccasionalSitting ContinuousStanding OccasionalWalking OccasionalMoving safely in confined spaces OccasionalLifting / Carrying (under 25 lbs.) OccasionalLifting / Carrying (over 25 lbs.) NeverSquatting OccasionalBending