Creative DirectorChicago, Illinois, United States

Creative Director

The Role : Visionary storyteller / brand architect / team builder / creative executor our Creative Director, Beverage will lead the creative vision and day-to-day execution of our growing beverage portfolio. You'll be the driving force behind breakthrough creativefrom brand strategy and integrity to campaign ideation to production and asset delivery across all channels.

Reporting to the VP of Marketing, you will own the entire creative lifecycle, managing cross-functional collaboration, inspiring and growing a best-in-class internal creative team, managing external agency partners, and delivering on-time, on-budget assets that build brand love and drive business performance. You're a hands-on leader who thrives in a fast-paced, entrepreneurial environment, balancing creative excellence with strategic thinking and operational rigor.

Responsibilities

• Lead Creative Direction : Own and drive the overarching brand vision for our beverage portfolio, developing and evolving the creative expression of each brand across all touchpoints.
• Campaign Development : Ideate, lead, and execute integrated campaigns across digital, retail, experiential, social, and owned channelsensuring they are insight-driven, cohesive, and strategically aligned with marketing goals.
• Creative Asset Ownership : Oversee the creation and execution of all creative assetsfrom concept through final productiondelivering best-in-class work across packaging, video / photo, POS, digital, print, social, and experiential.
• Team Leadership & Development : Build, manage, and mentor a multidisciplinary team of designers, art directors, writers, and freelancers. Foster a collaborative, growth-oriented culture of creativity, accountability, and innovation.
• Cross-Functional Collaboration : Partner closely with Marketing, Brand, Trade, Product, and DTC teams to align creative with business strategy, ensuring projects are delivered on time, on brand, and within budget.
• Agency & Vendor Management : Lead and manage external creative agencies, freelancers, and production partnersestablishing briefs, timelines, and quality standards, and ensuring alignment with brand strategy and creative vision.
• Project & Production Management : Establish creative timelines, resource plans, and production schedules in partnership. Drive operational efficiency and creative excellence simultaneously.
• Brand Consistency & Systems : Develop and uphold visual identity systems, brand guidelines, and design standards to ensure consistency across regions, formats, and markets.
• Trend & Market Awareness : Stay ahead of cultural, design, and beverage trendsbringing fresh thinking and innovation into every creative output.

Qualifications

Additional Requirements

Green Thumb Pay Range

$140,000 - $160,000 USD