Senior Marketing Analytics Manager
VirtualVocationsNorfolk, Virginia, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Senior Manager, Marketing Analytics to lead marketing measurement and analytics efforts.
Key Responsibilities
Develop and implement measurement frameworks for marketing performance evaluation
Build forecasting models to project demand and revenue growth
Design and execute incrementality tests and A / B experiments to assess marketing impact
Required Qualifications
5-7 years of experience in marketing analytics or business intelligence, preferably in B2C or B2B SaaS
Bachelor's degree in Mathematics, Statistics, Economics, Business, or a related quantitative field
Expertise in SQL, Python, Excel / Google Sheets, and data visualization tools like Looker / Tableau
Strong understanding of forecasting, causal inference, and Marketing Mix Models (MMM)
Hands-on experience with Google Tag Manager and ETL design
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Senior Marketing Manager • Norfolk, Virginia, United States
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