Director of Marketing

Dollar Loan Center

Job Description

Position Summary : The Director of Marketing is responsible for overseeing the planning, development and execution of our organization's marketing and advertising initiatives.

Reports directly to the Chief Marketing & Strategy Officer (CMSO). The Directors primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

Essential Duties and Responsibilities :

• Work directly with CMSO, the COO, the CFO, the CEO and other executive management in a highly confidential setting to determine and implement the external and internal marketing strategies in a compliant and highly effective
• Support the culture of "Measurement" where everything that is worth doing is measured & provide monthly reporting on marketing results, employee contributions, expenses, survey results, etc.
• Finalize and execute major dollar media contracts, such as TV and Radio buys and foster these professional relationships.

Ensure the proper delegation of auditing media buys to hold vender's accountable involving executive management at all

• Manage a budget effectively and efficiently while making sure the brand is being represented properly and consistently across all outlets.
• Conduct market research to determine best marketing medias to meet and exceed requirements of the business. Compose analysis of customer research, current market conditions, and competitor information.
• Protect the company through rigid quality control measures of all marketing items; this includes self-education of compliance requirements in the financial industry, involving attorneys to review advertising protocols, and periodic reviews of the company websites.

It is this person's position to know that the protocols are correct always.

• Work closely with operations, compliance, finance and HR requirements to assist as necessary. When exposed to other department challenges, this position will always be exploring how the marketing department can assist in the Keep the department and all advertisements up to date with all new rules and regulations.
• Lead the design and messaging of marketing initiatives including message content, graphics, photography, print collateral, web and digital systems, video, advertising, and other promotional materials.
• Manage confidential
• Regular and consistent
• Other duties as

Requirements for Education and / or Experience :

• High School Diploma or GED required; college degree
• 7 to 10 years previous experience as a director, leading a team and marketing and advertising department.
• Must have strong knowledge of Microsoft Office and Adobe Creative Suite is a
• Solid understanding of market research and data analysis

Specialized Knowledge, Skills and Experience :

• Demonstrate the ability to interact with staff at all levels in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful, and efficient with a high level of professionalism and confidentiality.
• High level of written and verbal communication skills, as well as excellent organizational and detail-oriented skills.
• A leader with both creative and analytical
• Strong project management and development
30+ days ago