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Senior Demand Generation Manager

Senior Demand Generation Manager

VirtualVocationsLafayette, Louisiana, United States
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A company is looking for a Senior Demand Generation Marketing Manager to define and execute integrated demand strategies and campaigns.

Key Responsibilities

Develop and execute the quarterly demand generation strategy, aligning with marketing KPIs and revenue targets

Implement various demand generation activations, including webinars, paid media, and email nurture campaigns

Monitor campaign performance and provide data-driven insights for optimization and future strategies

Required Qualifications

At least 5 years of B2B demand generation experience in a SaaS environment

Understanding of the MarTech landscape and ability to implement new tools

Experience leveraging multiple digital channels, including paid media

Strong project management skills and ability to work independently on complex projects

Meticulously organized with the ability to work under pressure and in ambiguous environments

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Demand Generation Manager • Lafayette, Louisiana, United States

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