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Director, Product Marketing (Slack)
Director, Product Marketing (Slack)Salesforce • Seattle, WA, United States
Director, Product Marketing (Slack)

Director, Product Marketing (Slack)

Salesforce • Seattle, WA, United States
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Overview

Director, Thought Leadership & Messaging – Slack (Salesforce). The role sits within the Product Marketing team and is responsible for shaping Slack's narrative, driving strategic messaging, and establishing Slack as a leader in the future of work through thought leadership, category creation, and analyst engagement.

Responsibilities

  • Define, develop, and execute Slack's thought leadership strategy aligned with product roadmap, business objectives, and market trends.
  • Identify industry trends, customer pain points, and competitive dynamics to inform the thought leadership agenda.
  • Create Slack’s POV and position Slack as a leader in the future of work, enterprise collaboration, and AI in the workplace.
  • Partner with cross-functional teams to ensure alignment and amplification of key messages.
  • Translate Slack capabilities into clear narratives for customers, analysts, media, and internal stakeholders.
  • Develop core messaging frameworks, value propositions, and proof points that differentiate Slack.
  • Ensure consistent messaging across external and internal communications channels.
  • Oversee thought leadership content development (whitepapers, research reports, executive presentations, blog posts, articles, webinars, etc.).
  • Lead Slack’s digital content efforts and collaborate with PMM, sales, and external agencies to educate, inspire, and persuade.
  • Collaborate with internal SMEs and PMM teams to produce high-impact content and measure effectiveness against performance data.
  • Work with Analyst Relations to build relationships with key analysts and drive category creation and positioning.
  • Develop analyst-facing narratives, briefings, and presentations that articulate Slack’s vision for the future of enterprise communication and collaboration.
  • Leverage analyst insights to refine messaging and identify new thought leadership opportunities.

What You’ll Bring

  • 8+ years of experience in product marketing, content strategy, or related field within a B2B SaaS environment, with senior leadership or thought leadership focus.
  • Proven track record in category creation / definition or influencing market perception through strategic messaging and analyst engagement.
  • Strong ability to translate complex products into compelling business value propositions.
  • Expertise in content strategy and development across multiple formats; ability to plan, execute, and measure impact.
  • Experience working with industry analysts; ability to build relationships and influence research and reports.
  • Excellent written and verbal communication; ability to articulate complex ideas clearly to diverse audiences.
  • Strategic thinking with analytical capabilities to synthesize market data and insights into actionable strategies.
  • Executive presence and strong presentation skills; comfortable engaging with senior leaders.
  • Self-starter with collaborative work style; thrives in fast-paced environments and can manage multiple projects.
  • Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.

    • Additional Information

    Posting statements and equal opportunity employer information are included by Salesforce; accommodations are available for applicants with disabilities.

    For more details on benefits, see Salesforce benefits information; salary ranges vary by location and role.

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    Director Product Marketing • Seattle, WA, United States

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