Senior PR SpecialistVirtualVocations • Worcester, Massachusetts, United States
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Senior PR Specialist
VirtualVocations • Worcester, Massachusetts, United States
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A company is looking for a Senior PR Specialist to join their communications team.
Key Responsibilities
Develop and pitch media stories to various outlets, enhancing brand visibility
Cultivate relationships with journalists and influencers to identify media opportunities
Monitor media trends and analyze outreach effectiveness, providing reports to management
Required Qualifications
Minimum of 4+ years of experience in media relations and public relations
Experience in building relationships with journalists and media contacts
Strong understanding of earned media's impact on brand authority and SEO
Comfortable using data for storytelling and reporting on campaign performance
Ability to manage multiple projects under tight deadlines
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Senior Specialist • Worcester, Massachusetts, United States
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