Job Information
Job Title : Marketing Generalist
Duration : 4 months
Location : Wayzata, MN 55391
Schedule : Monday through Friday 8 : 00-5 : 00 PM; open to time zones
Open to Hybrid schedule or remote.
General Summary
The Marketing Generalist will be responsible for crafting and executing retail media campaigns, including paid search and display, across Retail Media Networks (like Walmart Connect and Albertsons Media Collective) and managing promotions to drive profitable growth and customer dedication.
You will partner with our Marking team as well as our Sales Leadership team to establish business plans and marketing opportunities that deliver an outstanding experience throughout the omnichannel consumer journey.
Plan, execute and measure promotions and retail media campaigns to ensure efficient and effective content, execution and activation that align with overall marketing and business goals
Evaluate and modify promotion or retail media programs
In collaboration with the Sales and Marketing Team and Sales Leadership, align retail media and promotions with value propositions, plans and goals while ensuring marketing offerings support the customer
Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
Other duties as assigned
Supervise channel performance and metrics and serve as the feedback loop from sales and customers to resolve efficiency of initiatives, including promotional efficacy to improve return on investment
Demonstrating its deep knowledge of customer priorities, this role will help identify areas where additional customer profitability and brand growth can be achieved
Act as a project manager ensuring magnificent and timely execution of key customer / channel initiatives based on priorities established through the business planning process.
Four years of related work experience.
Ability to balance multiple priorities and deliver timely projects within budge guidelines
Experience developing strategic marketing plans that generated customer growth
Experience engaging directly with customers with a positive impact
Experience executing retail media campaigns and / or promotions
Preferred Qualifications
Preferred experienced with Pacvue system
Must have bachelor's degree
4+ years' experience in Marketing
Disclaimer : E-Solutions Inc . provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
We especially invite women, minorities, veterans, and individuals with disabilities to apply. EEO / AA / M / F / Vet / Disability."
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