Director of E-Commerce (Bilingual Korean and English)

Job Description - Drive company's attendance and revenue through marketing platforms including sales forecasting, price promotions, advertising media and digital engagement - Grow company's awareness and acquisition with a focus on increasing return visitor frequency by providing compelling reasons for return visits - Ensure the efficient operation of all consumer digital platforms, including websites, apps and ticketing systems - Utilize digital-marketing tactics to reach customers and prospects on a highly personalized basis, efficiently and at scale - Manage company's customer file growth, including proper data hygiene, security and compliance - Monitor performance of all paid media to ensure the maximum return on ad spend according to the organization’s customer acquisition and conversion strategies - Coordinate with Head of Marketing, and media agencies to ensure advertising creative is aligned to the media channel and strategy - Define key metrics to track overall quality of data & success of data use.

Track and report out metrics quarterly - Day-to-day management, optimization, and sales reporting of the brand site - Create and track major digital metrics and KPI’s, building reports to give cross functional and senior management visibility into digital performance and regularly share insights and optimization - Commission research, through internal resources and external providers, to gain deeper insight into company's operations, customers and prospective customers - Collaborate with other stakeholders to help develop and execute pricing strategies.

Create and manage annual budgets and monitor expenses for relevant department - Oversee and manage the day-to-day merchandising and operations to achieve sales objectives and enable best-in-class brand and customer experience - Manage the site experience and strategy roadmap for the DTC sales channel - Oversee and manage key functions of each site including web content development, performance reporting and analysis, forecasting, and budgeting - Develop promotions, GWPs, online exclusives, and site experiences that deliver monthly and annual revenue goals - Manage the daily and monthly sales calendar and SKU forecasting for the brand site - Work with creative and web development partners to create, launch and QA new features on a rolling basis that drive incremental business - Partner with operations and supply chain to set guidelines for appropriate sell through and merchandising of limited life items and forecasting of new product launches - Partner with customer service to quickly resolve issues and identify opportunities to improve customer UX - Partner with the Marketing partners to optimize paid media performance and CRM programming for maximum conversion on site - Manage ecommerce team, developing their skillset and driving growth in the channel - Perform other duties as needed Qualifications - Minimum 10 years experience in direct / ecommerce environment - 5+ years of relevant E-commerce platform management and digital marketing experience - 5+ years of email marketing or relevant experience - Proven track record of driving results and innovation from ecommerce initiatives - Ability to identify, scope and implement digital solutions while meeting ROI goals - High proficiency in e-com KPIs, online analytics and testing;

knowledge of Google Analytics - Experience managing day-to-day operations of an ecommerce platform, preferably Shopify - Strong understanding of e-com optimization platforms and solutions (such as Yotpo, Attentive, Shopify, Google Analytics, Klaviyo, Searchspring, etc.

Ability to balance customer experience, business needs, and resources to ensure correct prioritization of cross-functional work - Strong understanding of ecommerce design principles and web analytics, preferably Google Analytics - Extensive understanding of online marketing industry trends, tactics, current events, and user behavior - Entrepreneurial spirit, attention to detail, customer-service orientation, and creative problem solving - Proven ability to lead a high-performing team - Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives - Highly agile and able to execute while dealing with ambiguity - Experience in Nail category, Beauty, or Consumer Products a plus - Has a global mindset, is detailed and execution-oriented If interested, please send resume to sara.

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