Senior Brand Manager

In this role, you'll leverage data-driven insights to identify growth opportunities and develop strategic plans for product innovation.

Your role entails analyzing key performance indicators, measuring financial and marketing investment outcomes, and leading cross-functional teams to execute successful commercial plans, ultimately driving revenue and market share growth.

Additionally, you'll mentor team members in utilizing analytical tools

Client Details

The client is a prominent player in the beverage industry, specializing in a diverse portfolio of flavored brands. They prioritize data-driven decision-making, emphasizing analytics to drive growth and innovation within their product lines.

With a strong focus on inclusivity and diversity, they foster a collaborative environment where employees are empowered to make significant impacts on brand performance.

Description

• Analyze market trends and consumer insights
• Develop and recommend long-term strategic plans based on data-driven analysis, encompassing cross-functional areas such as sales, marketing, and supply chain.
• Measure and track key brand performance indicators, financial metrics, and marketing investments, taking proactive actions based on analytical findings.
• Lead the development of a comprehensive marketing strategy, leveraging analytics to optimize communication materials across various touch points.
• Align cross-functional teams to execute commercial plans effectively, utilizing analytics to drive decision-making and achieve financial targets.
• Mentor junior team members in utilizing analytical tools and methodologies to optimize brand performance and enhance decision-making processes.

Profile

• Possesses a Bachelor's degree in a relevant field with a strong foundation in analytics, or equivalent experience.
• Demonstrates a minimum of 6-8 years of experience in product / brand management, showcasing a track record of utilizing analytics to drive strategic decision-making.
• Exhibits proficiency in analyzing market trends, consumer insights, and financial metrics to identify growth opportunities and inform strategic plans.
• Has a proven ability to lead cross-functional teams and align stakeholders around data-driven strategies to achieve business objectives.
• Displays strong communication skills, capable of effectively presenting complex analytical findings to diverse audiences and influencing decision-makers.
• Shows a passion for continuous learning and staying updated on emerging trends and technologies in analytics within the industry.

Job Offer

• Competitive salary, $110,000 - 140,000
• Strong bonus structure
• Full benefits plan
• Growth and leadership potential

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law.

MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.