Senior Manager, Account Based Marketing

About Us :

DailyPay, Inc. is transforming the way people get paid. As the industry's leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees.

This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.

DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role :

Reporting to the Senior Director of B2B Performance Marketing, the Senior Manager, Account Based Marketing will be responsible for managing DailyPay's B2B strategic account-based marketing (ABM) program.

You will own partnering with our sales organization to identify target accounts, build customized campaigns, and help move high-value accounts through the pipeline.

The ideal candidate has an ABM background and experience working closely with sales, and has strong strategy, content, and communication skills.

The ability to work across matrixed teams in a fast-paced growth environment is critical.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact :

• Build account-specific strategies : Tailor marketing strategies to meet the unique needs of top prospect accounts to support lead gen (MQLs), pipeline (SQLs), and bookings goals
• Create customized content : Craft a compelling content and messaging strategy that's tailored to specific account needs.

Partner with product marketing and the DailyPay studio team to build and publish content for the appropriate audience and marketing channel

• Build multi-channel campaigns : Use intent-based marketing technologies and systems to prioritize and personalize outreach to target accounts in digital channels such as display, social media, e-mail, web, and video
• Align with stakeholders : Own partnership with the strategic sales team, including setting joint goals for top DailyPay employer prospects
• Collaborate cross-functionally : Work across the marketing and sales organization (Sales, Revenue Marketing, Studio, Brands, Marketing Ops) on ABM programs, and manage regular check-ins
• Measure ROI : Compile and report on ABM performance and results. Adjust programs / strategies using data and sales feedback to meet target KPIs
• Manage budget : Adhere to agreed marketing budget, track all vendor invoices and align with finance

What You Bring to The Team :

• Bachelor's Degree or equivalent experience
• 5+ years of Demand Generation Marketing experience or related discipline, in a scaling team environment
• An entrepreneurial attitude
• Excellent time management and project management skills
• Experience with marketing strategic planning & execution
• Demonstrated communication & critical thinking skills
• Fiercely collaborative, unapologetically competitive

What We Offer :

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

BI-Remote #LI-Remote

Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area.

The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options.

Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.

New York City

$111,000-$144,000 USD

Remote, Premium (California, Connecticut, Washington D.C., New Jersey, New York, Massachusetts, Washington)

$102,000-$133,000 USD

Remote, Standard

$97,000-$126,000 USD

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all.

We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to redacted .

All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.