Digital Content Specialist - Digital Medicine - Full Time

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.

We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.

Come make a difference at Ochsner Health and discover your future today!

• This job assists in the implementation and optimization of marketing initiatives. Drafts, builds and edits content for web and email, marketing materials and social media posts;
• collaborates with the creative media services and digital marketing teams on creative ideas, video support, design options, functionality, implementation and content;
• assists in review of web and social data and search engine optimization (SEO) insights to inform decisions on tactic optimizations and website enhancements;

participates in the strategic planning process for stakeholders; and assists with content writing, web projects, optimizations, social media campaigns, and the maintenance and growth of social programs.

Supports additional projects related to marketing tactics to build brand awareness and contribute to department growth, including other duties as assigned to support departmental goals.

This position is primarily a remote role with occasional on site work days required.

Education

Required Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Work Experience

Required 3 years of experience in web management and content creation.

Preferred 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Knowledge Skills and Abilities (KSAs)

• Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities.
• Writing and editing skills and knowledge of Associated Press (AP) style.
• Analytical skills and ability to use logic to formulate solutions to problems.
• Knowledge of user interface (UI) / user experience (UX) and search engine optimization.
• Organizational skills and ability to pay acute attention to detail to produce accurate, high quality work.
• Strong interpersonal and presentation skills.
• Knowledge of Google Analytics, Microsoft Office Suite, Adobe Suite and content management systems.
• Time management skills to complete tasks in a timely manner and manage multiple priorities in a fast-paced environment and ability to adapt to changing priorities and frequent interruptions.
• Ability to have reliable transportation to travel throughout and in between locations and occasionally out of town.
• Ability to work a flexible schedule, including nights, weekends, and extended hours.

Job Duties

• Supports the creation and management of web / social content and projects for optimal user experience.
• Drafts, builds and edits web content, including online copy, creative assets, video and social media content while maintaining consistency with brand or sub-branding guidelines.
• Supports online reputation management and provider profile accuracy through reputation monitoring and reporting and ensuring the accuracy and consistency of provider profiles.
• Collaborates with brand, design and creative media teams and / or manages external vendor partners on creative ideas and design options, functionality, implementation and content within brand guidelines.
• Reviews analytics reports and user behavior to gain knowledge of digital marketing strategy, track return on investment (ROI), bring new ideas and trends to team and inform decisions on optimizations and website enhancements.
• Participates in the strategic planning process for clients and assists with web projects, optimizations and social media campaigns.
• Assists with maintenance and growth of social programs and content for the brand.
• Performs other related duties as required.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills.

Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct;

patient / employee safety, patient privacy, and / or other compliance-related concerns.

The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and / or disposal of contaminated waste.

The risk level of exposure may increase depending on the essential job duties of the role.

Employee Core Benefits Package Includes : Medical coverage Dental coverage Vision coverage Life insurance & Accidental Death and Dismemberment (AD&D) Short-term and long-term disability Retirement plan Paid-time off (vacation / sick / personal days) / paid holidays Paid parental leave *Benefits are subject to change at any time