Mobile Marketing Specialist

Job Description

Welcome to the intersection of energy and home services. At NRG, we're driven by the idea of a smarter, cleaner, more connected future-and the possibilities that will bring to the world and to the 7.

3 million customers we serve.

Vivint Smart Home, an NRG-owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services.

We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

More information is available at www.nrg.com or www.vivint.com . Connect with NRG and Vivint on Facebook, Instagram, LinkedIn and X.

The Role :

Join our Vivint Marketing team and help us drive brand awareness and engage with our customers. The Mobile Marketing Specialist will work on the Customer Marketing Team to drive strategy and application for our mobile app customer journey.

This marketing and mobile expert will utilize data to implement campaigns driven by our revenue, retention, and loyalty teams.

This individual will have knowledge of lower funnel marketing activities and utilize data and testing strategies to create scale-able in-app campaigns.

This role requires experience overseeing SMS, mobile push, in-app marketing, and / or a strong understanding of lower funnel engagement channels.

Responsibilities

• Provide channel expertise for mobile app messaging.
• Develop engagement and retention strategies for both the mobile app and SMS alongside revenue, retention, and loyalty manager strategies with the support of data and testing strategies.
• Utilize CRM / CDP segmentation to develop a better understanding of consumers and create targeted consumer journeys through app, app push campaigns, and SMS.
• Develop campaign implementation strategies to measure across key KPIs (engagement metrics).
• Drive users back into the funnel with an emphasis on engagement, revenue, and customer lifetime value.
• Support campaign planning, briefing, creative development, and production to measure and evaluate through multiple channels.
• Partner with external and internal teams to develop and provide synthesized learnings and implications for in-app activities.
• Partner with retention, revenue and loyalty manager strategy to leverage content and other materials to drive customer engagement.

Essential Functions / Responsibilities :

• 40% : Strategy, storyboarding and planning
• 30% content creation and storytelling / implementation
• 30% : data analysis and reporting

Required Skills :

• Highly analytical and comfortable with finding insights to steer channel strategies.
• An innate curiosity and ability to break complex analyses into concise, straightforward recommendations and marketing initiatives
• Experience extracting data and manipulating it for analysis and the ability to present data to various audiences and stakeholders.
• A 'customer-centric' mentality and experience driving audience-based initiatives.
• Content creation, storytelling, and copyrighting is a natural skill for you.
• A collaborative, 'team-first' attitude.
• Demonstrated time management skills with the ability to prioritize multiple work streams.

Required Experience :

• Minimum 1-3 years of experience in Mobile / Apps, SMS, Retention, e-commerce, or other related fields.
• 4+ years across various digital / commerce technologies and platforms.
• Experience working for / with the direct-to-consumer division of an omnichannel retailer (e-commerce is preferred).
• Bachelor's degree from a recognized 4-year college or university.

Here are some highlighted perks you should ask us about :

• Free daily lunch and drinks on site
• Paid holidays and flexible paid time away
• Employee / Friends / Family Discounts
• Onsite health clinic, gym, gaming tables
• Medical / dental / vision / life coverage & 24 / 7 Medical Hotline
• 401(k) + Employer Match
• Employee Resource Groups

WORKING CONDITIONS :

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

SAFETY :

We enforce a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment.

Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public.

Employees must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues.

If you are an active Vivint employee, please apply through Workday by searching "Find Jobs".

If you are an active Vivint employee, please apply through Workday by searching "Find Jobs ".

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