Senior Director, Music Communications.

SoundCloud empowers artists & fans to connect & share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build & grow their careers by providing them with the most progressive tools, services, & resources.

With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

SoundCloud is looking for a Senior Director, Music Communications with a relentless work ethic & a deep passion for music & culture.

This role will play a critical & highly visible role, spearheading music communications efforts across the organization.

Ideally based in New York or Los Angeles, the Senior Director of Music Communications will be responsible for the development & execution of a music communications strategy that proactively touts SoundCloud's unique platform & its vibrant community of creators & curators.

You will work to increase overall brand awareness, credibility & emotional connections with SoundCloud & its artists through highly impactful proactive campaigns & earned media coverage across consumer, lifestyle, entertainment, business & trade media.

This will include developing narratives aligned with overall business objectives, crafting press materials such as press releases, pitches, & briefing documents, & working closely with cross-functional teams in different time zones to identify, shape & tell stories that demonstrate the creative vibrancy & cultural impact the SoundCloud community of creators & music fans are having in the world.

Working closely with the music team, you'll determine how to best highlight artist marketing campaigns, showcase artist successes on SoundCloud, & identify the most relevant speaking engagements, profiles, & Op-Eds to successfully position SoundCloud as thought leaders & drivers of culture in the music industry.

This is a full-time position reporting directly to the Sr. Vice President & Head of Communications.

If you are incredibly collaborative, relentlessly optimistic, & a problem solver, please keep reading :

Key Responsibilities :

• Develop & execute comprehensive PR strategies that align with our business goals, ensuring consistent & effective messaging across all media channels
• Elevate SoundClouds brand presence within music, entertainment, & technology sectors by securing media coverage & managing our online reputation & overseeing brand consistency
• Plan & implement forward-thinking press campaigns for SoundClouds global music team - including artist marketing campaigns, new album releases, & overall artist & songwriter story-telling
• Leverage established media relationships & build additional strong press relationships across entertainment, consumer, music industry trades & business outlets.

Act as a trusted partner to the Music, Artist & Label Relations, Data & Insights & Social teams to explore, drive & elevate the SoundCloud story to diverse audiences

• Specialize in proactive, bespoke creative storytelling that champions SoundClouds elevation of developing artists, emerging global musical genres, & data-driven cultural trends
• Work closely with artists, labels & managers to tell their SoundCloud story
• Develop & manage press campaigns for targeted artist releases & announcements in collaboration with external PR agencies & artist teams
• Maintain in-depth knowledge of the SoundCloud brand, including strategy & objectives, in addition to cultural trends & competitor landscape & apply this knowledge to strategic communications approach
• Develop & implement crisis communication plans to protect our reputation & address potential issues promptly
• Partner with cross-functional teams to ensure that social media strategy is effectively connected to broader company vision, including new product updates, audience & growth goals & overall communications strategy
• Track & analyze PR campaign performance, providing data-driven insights to optimize strategies & demonstrate the impact of PR efforts
• Mentor, coach & develop a direct report as well as manage external agency relationships to ensure alignment with goals

Experience & Background :

• 10+ years of experience in media, entertainment, or music communications
• Strong music industry knowledge, media contacts & relationships
• Experience managing & owning cross-functional team collaboration & processes while also being an incredible hands-on contributor
• Demonstrated excellence in written, oral, interpersonal & presentation skills.
• An insatiable appetite for new music, trends & culture
• Flexible, adaptable & dont mind moving quickly to keep up with the demands of busy, yet exciting work environment
• Experience in a global or international role a plus

The salary range for this role is $170,000-$180,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, & location.

We also offer a generous total rewards program - read more about additional benefits & perks below!

About us :

• We are a multinational company with offices in the US (New York & Los Angeles), Germany (Berlin), & the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate & connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity & inclusion at all levels of our organization & fostering a community where everyones voice, perspective & experience is respected & heard
• We believe a strong team is made by investing in employees through mentorship, workshops & enrichment opportunities

Benefits :

• Comprehensive health benefits including medical, dental, & vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity & Wellness benefit!
• Flexible vacation & public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing & non-birthing), regardless of gender, to welcome newborns, adopted & foster children
• Various snacks, goodies, & 2 free lunches weekly when at the office

Diversity, Equity, & Inclusion at SoundCloud

SoundCloud is for everyone. Diversity & open expression are fundamental to our organization; they help us lead whats next in music by understanding & empowering our creators & fans, no matter their identity.

We acknowledge the challenges in the music industry, & strive to influence an inclusive culture where everyone can contribute respectfully & thrive, especially the historically marginalized communities that many of our creators, fans & SoundClouders identify with.

We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting & promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud.

Anyone can join, whether you share the identity or strive to be an ally.