Marketing Assistant

Company Description

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Sofitel Legend Casco Viejo Panama is located in the heart of the Historic District of Casco Viejo Panama, a UNESCO protected site and United Nations designated world heritage.

The Hotel provides superior Waterfront location, a diverse mix of facilities and outstanding service, attracting leisure and business clientele seeking a luxury experience in the context of a historic locale.

Sofitel Legend Casco Viejo offers an intimate ambiance, outstanding facilities along with a wide range of bespoke services.

Job Description

The Marketing Assistant supports the Marketing Department and is responsible to assist the Marketing & Communications Manager and / or the Marketing Coordinator to develop, implement, monitor and evaluate the hotel’s marketing communications strategy, including advertising, promotions, public relations, graphics and collateral, so as to support the marketing objectives for the hotel and maximize the hotel’s positive exposure in local, national and international markets.

Our Marketing Assistant serves as the face of a company, is responsible for managing and handling communications, and involved in various activities such as communications, PR, Social Media, Events, and Content Creation.

The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors / service providers.

Requires extensive and regular interaction with hotel’s Marketing Manager.

Community Management

• Implementing social media and communication campaigns to align with marketing strategies.
• Providing engaging text and content for the hotel s social media accounts.
• Respond to comments and customer queries in a timely manner.
• Monitor and report on feedback and online reviews.
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
• Stay up-to-date with digital technology trends.

Graphic Design

• Assist the lead graphic designer complete all collaterals, print, online, and media projects.
• Prepare marketing materials, create print layouts, give creative input, develop logos and images, and design promotional tools.
• Provide graphic design to help spread brand awareness and increase sales on the hotel outlets.
• Liaise with F&B and Spa departments to create new promotions or activations.

Qualifications

• Candidate must be a strong, conceptual thinker who possesses a wide range of design capabilities including a background in print, packaging, branding, typography and digital design and art directing photo shoots.
• Photography experience an asset. Preferably both studio and location photography.
• Expertise in Creative Suite software and industry standard programs such as InDesign, Photoshop, Illustrator for use in print and digital mediums.
• Experience in communication / marketing is essential. Proven work experience as a community manager and social media management for brands.
• Excellent writing skills and perfect command of languages (English and Spanish : flawless grammar, spelling and syntax).
• Excellent organization, good prioritization and time management skills. Attention to detail and ability to multitask.
• Versatility (dealing with a wide range of subjects), creativity, taste for human relations.
• Curiosity and sensitivity to the world of architecture, design and art are appreciated.
• Ability to identify and track relevant community metrics (e.g. repeat attendance at events).
• Ability to interpret website traffic and online customer engagement metrics.
• Must be results oriented with ability to be flexible.
• Organized and able to work well under pressure.
• A team player with proven leadership ability and positive attitude.

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