Job Description
Job Description
Description
Job Title : Marketing Agent
Location : Charlotte, NC
Department : Marketing
We are seeking a creative, motivated Marketing Agent to join our team. The Marketing Agent will be responsible for developing and executing marketing strategies to increase brand awareness, generate leads, and drive customer engagement.
This role involves collaborating with the marketing team to plan campaigns, manage social media channels, develop content, and analyze performance metrics to optimize marketing efforts.
- Campaign Development & Execution : Design, implement, and manage multi-channel marketing campaigns, including email, social media, and digital ads, to achieve company objectives.
- Market Research : Conduct research to identify new market trends, audience preferences, and competitor activities.
- Lead Generation : Develop and implement strategies to generate leads and nurture them through the sales funnel.
- Brand Promotion : Ensure consistent brand messaging across all marketing channels and align campaigns with brand guidelines.
- Performance Analysis : Monitor and report on campaign performance, using insights to refine marketing strategies and optimize ROI.
- Collaboration : Work closely with cross-functional teams, including sales, design, and product development, to align marketing initiatives with company goals.
- Strong understanding of digital marketing, including SEO, PPC, and social media.
- Excellent verbal and written communication skills.
- Proficiency in using marketing software and tools, such as Google Analytics, CRM systems, and social media management platforms.
- Ability to multitask and manage multiple projects simultaneously.
Key Responsibilities
- Campaign Development & Execution : Design, implement, and manage multi-channel marketing campaigns, including email, social media, and digital ads, to achieve company objectives.
- Market Research : Conduct research to identify new market trends, audience preferences, and competitor activities.
- Lead Generation : Develop and implement strategies to generate leads and nurture them through the sales funnel.
- Brand Promotion : Ensure consistent brand messaging across all marketing channels and align campaigns with brand guidelines.
- Performance Analysis : Monitor and report on campaign performance, using insights to refine marketing strategies and optimize ROI.
- Collaboration : Work closely with cross-functional teams, including sales, design, and product development, to align marketing initiatives with company goals.
Skills, Knowledge and Expertise
- Strong understanding of digital marketing, including SEO, PPC, and social media.
- Excellent verbal and written communication skills.
- Proficiency in using marketing software and tools, such as Google Analytics, CRM systems, and social media management platforms.
- Ability to multitask and manage multiple projects simultaneously.
Benefits
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Retirement plan with company match.
- Professional development opportunities.
- Fun and creative work environment.
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