Social Media & Influencer Marketing Manager

JOB SUMMARY

Social Media and Influencer Marketing Manager will be responsible in building

all the brands of the company and thus leads and manages the social media and

influencer marketing consistent with the Marketing Department’s strategic

projects and company’s business objectives.

This job role will be responsible but not limited to

optimizing social media channels (Facebook, Instagram, TikTok, etc.), and

executing cut-through digital marketing activities, managing the brand / s’

presence on social platforms, and developing an evergreen influencer strategy

to support all brands, leading and recommending new and creative growth

strategies through social media and influencer marketing, identifying

short-term and long-range issues that must be addressed and acted upon timely,

measuring effectiveness of all campaigns and assessing against goals of return

of investments (ROI) and key performance indicators (KPIs). Likewise, this job role requires to be on top

of everything and ahead of relevant social media best practices and emerging

trends to wisely apply to ensure the company’s continued success.

ESSENTIAL FUNCTIONS

Social

Media (Organic)

Lead the development and execution of social

media strategies in partnership with the creative agencies, on channels such as

Instagram, TikTok, Facebook, LinkedIn and other emerging platforms.

Drive alignment meetings with Brand teams,

influencers, and the creative agencies to conceptualize and create

engaging / shareable campaign content.

Manage asset requests for social content and

coordinate photo shoots with our creative agencies, restaurants and at events.

Manage the editorial strategy, process, and execution.

This includes the quality assurance of photos, videos, and copy to ensure

social content meets brand and editorial standards on a bi-weekly and monthly

basis.

Oversee and supervise the Community Management

for all digital channels in collaboration and partnership with our Customer

Service and Operations teams to ensure efficient execution of the review

management process both on 3rd party review sites and social media

channels.

Oversee and manage content calendars, reporting,

optimization, and tracking metrics for all brands. This includes reports on

engagement, Key Performance Indicators (KPIs) and tracking collaboration goals

on a weekly and monthly basis.

Reinforce a clear understanding of social media

marketing landscape, tools, new functionality, and innovation and keep brand

teams ahead and well informed about industry changes and new developments and

social media feature updates.

Influencer

Marketing

Manage the execution and beyond of influencer

marketing campaigns on social media from start to finish, ensuring all

deliverables are met.

Lead and act as responsible primary point of

contact when executing influencer campaigns with our creative and pr agencies.

Manage influencer and content creator budgets,

negotiate contracts and paid activations, monitor rate cards against budget

forecasts, and communicate usage rights and timelines.

Manage the editorial strategy, process, and

execution. This includes the quality assurance of photos, videos, and copy to

ensure social content meets brand and editorial standards on a bi-weekly and

monthly basis.

Establish and maintain strong relationships

with influencers and content creators to support the company’s growth strategy.

Manage influencer content briefs and approval

process to ensure all requirements for deliverables are met, approved, and

utilized in an efficient manner.

Analyze campaign performance against

established KPIs to provide performance insights to key stakeholders.

Build, optimize and scale the new influencer programs,

work closely with our creative and Public Relations (PR) agencies to drive

impact across all social channels, and be responsible for establishing and

building relationships with key industry partners on social platforms.

Analytics

Reporting

Drive weekly / monthly social media and

influencer reporting. Compile recap decks based on campaign KPIs. Support ad

hoc requests for data and insights from other teams, regional partners, and

senior leadership.

Manage social media and influencer reporting

process with cross-functional partners, covering topics such as audience

growth, engagement rate, impressions, referral traffic and conversion trends

Lead to help the organization to refine and

evolve campaign reporting to meet the needs of all cross-functional partners.

Champion and lead the Marketing team’s

understanding of social media and influencer campaign performance, allowing key

stakeholders to make strategic decisions based on key performance indicators.

Act as an internal consultant to generate analytical

insights and be the analytics expert in multiple settings and in supporting the

leadership teams by taking and translating analytics into business actions.

COMMON

KEY RESULT AREAS (KRA) if any :

On top of the above essential functions, the

Social Media Marketing and Influencer Manager will perform the following key

result areas common to all Marketing team members :

Accelerate

Sales Growth

Ensure

Solid Profitability

Improve

Brand Accessibility

Expand

Reach and Appeal to a Broader Market

Build

Marketing Capabilities to Support Accelerated Growth

JOB SPECIFICATIONS

Education

At least a Bachelor's

degree in marketing, communications or a related field or any equivalent

related course.

Experience

At least 5-6 years of progressive and extensive work experience in

social media and influencer marketing from manufacturing and / or foodservice

industry, or any equivalent combination of education and experience from which

comparable knowledge, skills and abilities have been achieved.

years of experience working in Quick Service Restaurant (QSR) or Consumer

Package Goods (CPG) industry, highly preferred.

Must have a strong understanding of pop culture

and upcoming and ongoing trends on social media platforms.

Experience with social media

management / listening tools : Sprout Social, Influencer Management software,

preferred.

Experience in leading and managing social media channels and

influencer management platforms.

Proven track record of managing successful

social media and influencer campaigns.

Depth and Breadth of knowledge and experience

of application of social media’s best practices and emerging trends.

Solid knowledge and hands-on experience in

social media and marketing analytics, a must.

Proven expertise and experience in campaign and

channel analysis and reporting, including Google Analytics (GA4).

Up-to-date

with the latest trends and best practices in digital marketing, social media

platforms and platform trends (Instagram, Reels, TikTok, YouTube, etc.) and

success measurements.

Experience being the lead project manager on

strategic initiatives across global and regional teams, preferred.

Experience working in a fast-paced environment

with constant changes, a must.

Experience collaborating cross-functionally or

working interdependently with other units.

Proficient in MS Office : Word, Excel,

PowerPoint and Outlook

Skills and Essential

Traits

Strong leadership, interpersonal, partnership

and influence management skills

• Detail-oriented, self-starter and agile
• Ability to make autonomous decisions in a

timely manner

• Collaborative team-player
• Analytical and critical thinking combined with

operational excellence

Excellent time-management and organization

skills to manage multiple projects and tight timelines

Excellent communication skills, both written and

verbal, with the ability to effectively communicate complex information to

stakeholders at all levels.

Non-Essential Duties

and Responsibilities (indicate items to be included)

Perform

administrative duties as necessary i.e. making copies, filing, etc.

Prepare

department plans, objectives, goals, strategies and measures.

Prepare

annual budget and manage operating expenses pertaining to brand assignment or

assigned function.

Prepare management reports.

Other Qualifications

Computer Literacy :

Proficient in MS Applications (MS Word, Excel, PowerPoint ) and trainable

in other software related to food analysis

Physical Effort / Requirements : While performing the duties of this job, the employee will : (indicate items to be

included)

Stand / walk

occasionally 80-100% of the scheduled work shift.

Lift,

reach, pull, push, grasp and use hands frequently.

Bend

and / or squat down for during the scheduled shift, occasionally.

Climb,

stoop and / or kneel occasionally.

• Lift up to 50 pounds occasionally.
• Need

to see well enough to differentiate product quality parameters, read / compose

email, reports and use the computer and be proactive to customers’ feedback

affecting quality.

Need

to speak and hear well enough to give / receive instructions, feedback and

communicate with employees, customers and partners / suppliers.

required to work irregular hours, varying work shifts schedules as necessary at

work.

Work Environment : While performing the

duties of this job, the employee is regularly exposed to : (indicate items to be

included)

Kitchen / production

areas with extreme temperatures for product testing / development / training.

Support Center,

manufacturing plants, warehouse and logistics work areas.

Store and

vendor / supplier plant visits, as necessary.

Hot and cold

temperatures and a wet work area.

Wet and slippery

floors.

• Cleaning chemicals
• Moderate

noise level when working in production, store and suppliers’ work environment.

Tensions and pressures may arise in meeting deadlines

and goals.

This job description has been designed to indicate the general nature and level of work performed by employees in this classification.

It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job.

The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.

THIS JOB IS FOR IMMEDIATE PLACEMENT.

APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.

This Company is an Equal Opportunity Employer.