Sr. Marketing Manager - B2C

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem.

Job Summary :

The Sr. Manager, Marketing B2C will define, manage, and execute comprehensive marketing strategies for new and existing product / service initiatives including : target market definition, integrated marketing plan, launch strategy, upsell strategy, and acquisition strategy that achieves business goals and financial objectives.

As the Sr. Manager, you will define and own product / service positioning and value propositions and create world-class consumer experiences in partnership with cross-functional teams.

You will utilize data-driven insights to optimize campaigns across various channels, including but not limited to, digital, CRM / email, app, and web pages.

Minimum Qualifications :

• Bachelor's degree in Marketing, Business Administration, or a related field
• 10+ years of proven experience marketing in consumer marketing (B2C), e-commerce, technology, or devices industries executing successful marketing strategies that drive new consumer acquisition, retention, and lifetime value
• 6+ years experience working across digital marketing channels including paid and organic social, search, display, video, and on-site promotions
• Experience motivating and guiding cross-functional teams, vendor and agencies and / or internal creative teams
• Experience managing through the line media, fluent in modern media optimization

Knowledge, Skills, and Abilities :

• Proven expertise in analyzing marketing performance metrics and customer insights
• Skilled at tracking campaign ROI, budget management, and allocation of strategic budget and resources to maximize return on investment
• Communication and presentation skills with the ability to influence stakeholders at all levels
• Ability to write customer-facing content and guide creative teams while executing directly on marketing campaigns across channels
• Ability to travel up to 25% of the time, mainly in North America

Preferred Qualifications :

• Master’s degree or MBA
• Strong understanding of the smart home category and emerging trends
• Strong organizational and project management capabilities to plan, execute, and monitor multiple marketing campaigns simultaneously, ensuring timely delivery and adherence to deadlines
• Creative, yet analytical mindset with the ability to use data to drive decision-making and measure campaign effectiveness
• Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation
• Ability to provide leadership, mentorship, and build internal culture
• Adept at working in a cross-functional organization
• Comfortable in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand
• Demonstrated ability to interpret marketing data and analytics to draw insights, make data-driven decisions, and optimize campaign performance

Essential Duties and Responsibilities :

• Collaborate with Marketing, Product, and Software Engineering teams to align marketing strategies with product enhancements, promotions, and events ensuring a seamless customer journey and experience
• Utilize data to measure the performance of all initiatives and monitor key performance indicators (KPIs) and customer behaviors to identify opportunities for improvement and growth
• Conduct ongoing customer and market research and help manage testing that optimizes each initiative and develop new ideas across channels
• Collaborate closely with Content and Creative, leading the development of compelling product / service copy / content and campaigns while ensuring consistent messaging and branding across all consumer-facing efforts
• Oversee development of all communications and programs across the broader marketing team
• Maintain collaborative working relationship with product management by maintaining open communication channels, supporting initiatives with rich plans, and clarifying the brief and prioritizing activities and objectives where necessary
• Partner closely with our Insights and Product teams to understand consumer needs, customer needs, and the broader competitive landscape;

stay up to date with industry trends, best practices, and emerging marketing technologies to continuously improve demand generation strategies

As a Sr. Manager, you will :

• Motivate and lead a high performance team by attracting, developing, engaging, and retaining team members
• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback, and facilitating employee development per the company’s policies
• Maintain transparent communication by appropriately communicating organization information to team
• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CGI mission, vision, and values

This role will be hybrid out of our Oak Brook, IL headquarters.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry;

marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE : Staffing agencies, headhunters, recruiters, and / or placement agencies, please do not contact our hiring managers directly.

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