Company Description
Reporting to the Sr. Manager, Brand Marketing, you will lead regional marketing efforts to increase sales and product usage, win new consumers, and build brand love.
You will embody our commitment to giving a local face to our global brand by developing beverage marketing plans informed by consumer and product insights and coaching your team of specialists towards the best execution.
Job Description
MARKETING AND COMMERCIALIZATION
Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing programs and local ATL campaign spend
Build a local 360’ marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice
Leverage national programming to increase sales in regional retail accounts
Create custom retail programming in collaboration with Key Accounts and Product Marketing teams
Oversee regional sampling and collegiate marketing programs that engage current and next
generation consumers
Collaborate with regional Sports, Culture, and Communications teams to improve outcome of brand programs
Ensure all local brand / beverage efforts are implemented following national / global strategy and guidelines
Develop appropriate and measurable marketing goals for the region
Develop event barters and other custom programs in partnership with Sales teams
Use insights to influence and support the dollar allocation and strategic focus of POS plans
Lead all regional product launches, building plans within the region
LEADERSHIP
Manage the budgets for Consumer Collecting (sampling / collegiate), Consumer Occasions, & Product Marketing activations within the region
Develop an understanding of the Consumer Collecting program, team dynamics, and sampling goals
Oversee regional execution of Student Marketeer program, ensuring we meet can goals and deliver excellent campus plans
Hire and onboard a team of specialists
Build targets and development plans, and establish team routines and ways of working
Qualifications
Project management experience (delivering projects from brainstorming to execution)
Experience presenting and facilitating trainings and meetings
Collegiate marketing and sampling experience an advantage
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional Information
Our current Benefits include :
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
Benefits listed may vary depending on the nature of your employment and / or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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