Added - 09 / 19 / 24 Marketing Manager, App Campaigns 27191 Marketing / Branding San Francisco, California Freelance
Marketing Manager, App Campaigns
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
The Sage Group’s client, a Bay Area based online food ordering and delivery platform, is searching for a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across various lines of business.
You'll collaborate closely with marketing managers and cross-functional partners, communicating progress to stakeholders.
What You'll Do :
- Execute and optimize campaign strategies for different channels
- Manage day-to-day App Campaigns delivery, including :
- Creative management
- Campaign creation
- Experimentation
- Reporting
- Translate business needs into optimization strategies, executing them at scale
- Drive process improvements, adopting best practices, and innovating for productivity
- Understand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategies
Requirements :
- Bachelor's degree or equivalent experience
- 3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environment
- Understanding of web and app media buying, tracking, and attribution
- Proficiency in Excel or SQL
- Excellent analytical skills
- Strong communication skills, with the ability to explain the "why" and "how" behind the "what"
- Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environment
Preferred Qualifications :
- Experience with app-based businesses and building campaign strategies driving app store and web traffic
- Global campaign management experience
- Experience with incremental testing and experimentation
- Technical understanding of marketing and analytics technologies associated with the role
- Robust report generation skills
- Deep understanding of the implications of iOS privacy changes on marketing strategies and ability to adapt campaigns accordingly
Location : Remote, USA
Duration : 6 Months / opportunity to extend
Compensation : $57.50 / hr
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