National Account Executive

Keurig Dr Pepper
BOSTON, Massachusetts, United States
Full-time
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National Account Executive Circle K Team

The National Account Executive (NAE) will be responsible for sales of Keurig Dr Pepper’s (KDP’s) full portfolio of beverages in the convenience channel, with direct responsibility and coverage for Circle K Coastal Carolinas and Southeast Business Units as well as broader convenience requirements.

The NAE will serve as a key member of the sales team who contributes to the strategic direction of the customer relationship.

This role contributes to volume, profit, and share growth by driving distribution and availability across key KDP brands, and by developing and executing a net sales and margin strategy at retail across the KDP Portfolio platforms.

The ideal candidate will bring 5 or more years of consumer packaged goods (CPG) sales experience, calling on headquarter category buyers, for a national chain account.

They will have experience building a strategic annual operating plan (AOP), as well as demonstrated use of syndicated data in a solution-selling environment.

Knowledge of the Convenience Channel, DSD and specifically Circle K would be considered a plus but is not required.

This individual must proactively partner with internal KDP resources that influence and help drive execution of the strategic plan and assist with budget management to maximize results and return on investment.

This role will be remote with frequent travel for customer business management and corporate meetings as needed. Relocation is not currently available.

Responsibilities

  • Cultivate and maintain effective business relationships with all customers and internal key stakeholders such as KDP operations, various Routes to Market, and the KDP leadership team.
  • Develop short and long term joint business plans (JBP) for respective Circle K Divisions by engaging internal functional support teams including Revenue Growth Management, Shopper Marketing, Shopper Insights, Finance, Category Management as well as external stakeholders such as Bottlers / Distributors and Allied Brand Partners to align, sell and execute the plan in accordance with account needs and KDP strategic priorities.
  • Manage promotional processes from the planning stage, to development, to execution, ensuring all retailer timelines are met, deliverables are executed, and communication is timely to internal parties and the retailer.
  • Manage promotional plans within assigned trade budget to optimize net sales and margin.
  • Customize consumer marketing big bet and / or retailer specific programs to facilitate brand building and profitable volume growth with our aligned shopper resources.
  • Sell / communicate key initiatives to bottler / distributor decision makers, ensuring alignment and execution of internal strategies and the JBP.
  • Utilize internal, syndicated, and point of sale (POS) data to identify opportunities and adjust plans to meet and exceed annual goals and objectives.
  • Ability and alignment to work cross functionally across all facets of the business to derive best in class selling to the divisions.

Core Competencies

Becoming a Business Advisor - Adds customer equity by creating valued business partnerships with customers; proactively identifying business opportunities for the customer;

conveying a firm understanding of the customer’s business and political drivers.

Builds Trusting Relationships - Uses appropriate interpersonal styles to establish effective relationships with customers and internal partners;

interacts with others in a way that promotes openness and trust and gives them confidence in one’s intentions.

Decision making - Identifies and understands issues, problems, and opportunities; compares data from different sources to draw conclusions;

uses effective approaches for choosing a course of action or developing appropriate solutions; takes action that is consistent with available facts, constraints, and probable consequences.

High Impact Communication- Clearly and succinctly conveys information and ideas to individuals and groups in a variety of situations;

communicating in a focused and compelling way that drives others’ thoughts and actions.

  • Managing Work - Effectively manages one’s time and resources to ensure that work is completed efficiently.
  • Sales Disposition - Demonstrates the traits, inclinations, and outlooks that characterize successful salespersons; exhibits behavioral styles that facilitate adaptation to the demands of the sales role.
  • Sales Negotiation - Effectively explores alternatives and positions to reach mutually beneficial sales agreements that gain customers’ acceptance and commitment.
  • Sales Opportunity Analysis - Understands and utilizes economic, financial, industry, and organizational data; accurately diagnoses customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
  • Work Standards- Sets high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks;

self-imposing standards of excellence rather than having standards imposed.

Risk Taking- Initiates action that tries to achieve a recognized benefit or advantage when potential negative consequences are understood, keeping in mind calculated risks by gathering information to understand probability of success, benefits of success, and consequences of failure.

Ensure high performance results of your team by :

  • Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
  • Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
  • Embracing diverse perspectives to foster innovation, learning from both successes and failures
  • Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations
  • 4 days ago
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