The Digital Content Marketing Manager position is responsible for leading the digital content strategy and project management of all content-related facets of firm's continuous website evolution.
Position can be based out of New York, Washington D.C or Boston office.
Position Responsibilities :
Manage and be point of contact for all external Firm website contentLead project manager and core liaison between practice group marketers, attorneys, communications, and creative teams for all website content related projectsDevelop processes, roadmaps, and implement tactics for content enhancementsSupport development and lead updates, editing, routing, tagging and publishing of the website's global content with a focus on search engine optimization ("SEO") types of assets include press releases, client alerts, blog posts, attorney bios, practice and industry pages, and other thought leadership contentCollaborating with the Communications team, responsible for ensuring website content maintains a consistent voice aligned with firm's brand across all platforms and means of content distributionLead SEO performance strategy as it relates to content and keyword rankingsInitiate and collaborate on ideas to enhance the firm's content marketing and website evolutionLiaison between website content authors, digital marketing, and external consultants to ensure content is optimized for postingCollaborate with digital marketing team to monitor the impact of the firm's website content for continuous improvement.
Keep current with existing and emerging trends, best practices and new technologiesWrite and edit short format contentReport regularly on insights and opportunities to fill website content gapsCollaborate with our practice group marketing team to develop and maintain editorial calendarsSkills and Experience :
Required :
5+ years of marketing experience, preferably in the area of global legal contentExperience successfully leading large-scale projects to fruitionIntermediate to advanced understanding of technology industries and legal servicesIntermediate understanding of website CMS platforms, online content distribution, web analytics and search engine optimizationPreferred :
Bachelor's degree in marketing or related fieldPrior professional services experienceSupervisory experienceCompetencies :
Great project management skills and follow-through abilityDemonstrate great initiative and the ability to work independentlyStrong written and verbal communication skills;
ability to communicate effectively and tactfully with individuals at all levels within and outside of the firmTeam oriented with excellent interpersonal and collaborative skillsKeen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices and individual attorneysA desire to continually learn and grow, both with best practices in law firm marketing communications and with the firm's legal practices, business practices and the industries and technologies of our clientsAffinity for technology, both externally, as well as internally to support innovative marketing and business development effortsStrong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutionsAbility to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projectsStrong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departmentsHighly organized, efficient and extremely detailed oriented, with superior proofreading and fact checking skillsCapable of staying productive and accurate under pressure with tight deadlines
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