Some companies are in the Business of Technology.
Others are in the Business of Finance Or Sports Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and a lot more important.
Because our business, what we make, makes everything else possible.
We’re in the Business of Understanding.
Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and methods designed to foster such understanding.
Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost.
But it’s what we do with it Building greater understanding, breaking down barriers, and creating a better world that makes all the difference.
One of our divisions EF Languages Abroad is a premier provider of immersive language learning experiences, dedicated to helping students and professionals of all ages achieve fluency in a foreign language while exploring the world.
We are looking to add an ambitious and excited marketer who is ready to take the next step in their career. As an Associate Director of Marketing , you will help drive the strategy and execution of our marketing efforts and help to increase enrollments and our presence across the globe.
On this small entrepreneurial team, you will work directly alongside the VP to ideate, strategize, and execute on marketing these programs both externally, and internally.
You will support how EF Language Abroad is communicated, understood, and represented across the organization. This is a hands-on role where you will have very limited red tape, and lots of runway to get creative, make decisions, and learn by doing.
What you’ll do :
As an Associate Director of Marketing, you will represent the brand and help our potential students and customers understand the value of enrolling in our courses.
This position offers an exciting opportunity to make a meaningful impact on one of our core businesses. Each day could include the following responsibilities :
- Build your village of people to truly understand the meaning and brand of our EF Language Abroad campuses, starting with the VP.
- Manage effective strategy and execution across the marketing suite.
- Own integrated campaigns from end to end, including ideation, planning, execution, deployment, and analysis across a variety of channels (including but not limited to paid digital, email, web, content, social media, SEO, print and outdoor, advertorial, partnerships, and events).
- Track, analyze, and report on campaign performance data.
- Using such data to present ideas and make decisions on marketing investments with the customer in the middle.
- Collaborate with cross-functional teams to align initiatives with business objectives.
- Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments.
Who you are : You are a dedicated marketer who is eager to learn and grow. You can flex between strategy and execution. You’re a strategic, customer-obsessed professional with a deep understanding of relationship marketing including CRM principles, data analysis, lead generation, and content creation.
You’re passionate about cultivating strong relationships across the business and understanding our unique product of language learning.
In support of our mission to open the world through education, you know how to translate that understanding into an optimal customer experience that drives retention.
You are a hands-on team player who is fearless and lives up to our value that nothing is impossible . Skills & Qualifications :
- 5+ years experience working in marketing roles where you had responsibility for lead generation, social media, customer communications, content creation and / or web experiences.
- Solution-oriented and systems-focused, always thinking about how to solve a problem.
- Able to think strategically and execute tactically.
- Highly adaptable and able to work in a fast-paced, changing environment.
- Experience operating in a test-and-learn culture, driving constant iterative improvements to the customer experience.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
Bonus points for
- Being passionate about language learning and EF’s mission of opening the world through education.
- Having an enthusiastic attitude and willingness to figure it out.
- Being naturally curious and love a good challenge.
- Having the ability to confidently make decisions and generate ideas.
- Being willing to ask for help and welcome feedback.
Preferred Requirements :
- Broad understanding of business-to-business and direct-to-consumer sales
- Experience working across web, email, SMS, content creation
- Proficient in Wrike, SharePoint, BrandFolder, Confluence and / or similar project management software
About EF Language Abroad : With a network of 11 schools for 8 different languages across Europe, Asia and Latin America, EF Language Abroad offers a diverse range of programs tailored to individual needs, including intensive language courses, cultural excursions, unique housing options and personalized academic support.
Our innovative approach combines expert instruction with authentic cultural experiences, ensuring that every learner not only advances in the language but also gains a deeper understanding of the host country's culture and customs.
With EF you will truly live the language! Why you’ll love working here :
- Paid International Business Travel opportunities
- Commitment to professional growth : robust monthly calendar of trainings, workshops and TED Talk style sessions
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- 25% company match on your 401(k)
- Market-leading medical, dental and vision coverage, along with life and disability insurance
- Wellness benefits including onsite and virtual classes run by EF instructors and a yearly fitness reimbursement
- EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Discounts at local venues and businesses
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