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Communications Spec 2 - Web Content Mgr

Communications Spec 2 - Web Content Mgr

Minnesota CareersBemidji, MN, United States
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Job Details

Working Title : Web Content Manager

Job Class : Communications Specialist 2

Agency : Minnesota State

  • Job ID : 89106
  • Location : Bemidji
  • Telework Eligible : No
  • Full / Part Time : Full-Time
  • Regular / Temporary : Unlimited
  • Who May Apply : Open to all qualified job seekers
  • Date Posted : 09 / 29 / 2025
  • Closing Date : 10 / 21 / 2025
  • Hiring Agency / Seniority Unit : MN St Colleges & Universities / Bemidji State University-MAPE
  • Division / Unit : MnSCU Bemidji SU / MnSCU BSU Class M&E Payroll
  • Appointment Type : Unlimited, Full-time
  • Work Shift / Work Hours : Day Shift, 8 : 00 a.m. to 4 : 30 p.m.
  • Days of Work : Monday - Friday
  • Travel Required : No
  • Salary Range : $29.25 - $42.94 / hourly; $61,074 - $89,658 / annually
  • Classified Status : Classified
  • Bargaining Unit / Union : 214 - MN Assoc of Professional Empl / MAPE
  • FLSA Status : Nonexempt
  • Designated in Connect 700 Program for Applicants with Disabilities : Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

Bemidji State University (BSU) and Northwest Technical College (NTC) invite applicants to join our Office of Communications and Marketing (OCM) team as a Web Content Manager.

This position is responsible for managing the institutional presences of both BSU and NTC through various digital channels, including but not limited to the website, mobile applications and new technologies that may emerge in the future. This position manages content on both the BemidjiState.edu and NTCMN.edu networks of websites and will ensure that target audiences are able to successfully discover, navigate and engage with the sites and their content, and are then able to successfully complete intended actions.

The Web Content Manager will lead governance and tactical teams focused on website operations for both campuses; these teams will establish strategies for both networks of websites and holistically establish priorities and parameters for projects and content requests and consider legal topics such as policy and compliance issues. In doing so, this position will work with a wide variety of personalities and lead multiple work groups across both campuses.

The Web Content Manager will ensure that the unique brand identities for both the university and college are reinforced through their respective digital channels. At times, this position will also lead a specialized group of communications & marketing student workers who are empowered to create, organize, edit and distribute digital content on sites for both institutions, and will provide support for creating and distributing website content on behalf of faculty, staff and administrators at both campuses.

This position requires strong communication and writing skills, experience with content management systems and use of analytics and metrics data for strategic marketing purposes. This position will develop and implement web strategies that ensure BSU and NTC's websites and other digital channels successfully convey the institutions' messages to their various target audiences. In pursuit of these goals, this position must manage projects, conduct usability and research studies, and guide conversations that ensure web architecture and design is appropriately serving strategic marketing and communication goals

Responsibilities of the Web Content Manager include :

Web Content Manager.

  • Maintaining website content for BSU and NTC. This includes planning, preparing, posting and maintaining content on institutional websites, with particular emphasis on externally focused marketing information. Collaborating with internal staff and / or third-party vendors to create or curate needed content such as photos, video, audio, graphics, illustrations, animations, or other similar content .

    • Data, Analytics, Accessibility and Compliance.

  • Acting as the OCM team lead for web analytics, quality control and search engine optimization.Guiding the team by applying knowledge of communication principles. Obtaining, organizing and distributing data regarding web traffic and site navigation from Google Analytics and / or other tools. Managing web governance and tactical teams, ensuring that institutional web sites, their content, and other digital marketing content is in compliance with college, university, Minnesota State system, state of Minnesota and / or federal guidelines, laws, policies or procedures related to digital content, including Americans with Disabilities Act compliance.

    • Web Content Team Leadership and Project Management.

  • Recruiting, managing and directing work activities of website content team student workers. Assigning and supervising work related to day-to-day content edits for both institutional websites, and developing and managing programs for regular, systematic reviews of site content. Partnering with Information Technology Services web team, as necessary.

    • Professional Development.

  • Participating in professional development and continuous improvement activities by attending conferences or web development related certifications and trainings. Staying current on trends in content management and higher education website design by reviewing trade publications, software, and hardware documentation, e-mails, newsletters, or other relevant publications

    • Related Functions.

  • Other duties as assigned.

    • Minimum qualifications for this position include :

  • Two (2) years of experience in Communications, Marketing, Web Design, Writing, Project Management, or related field.
  • Demonstrated ability to use gathered assets including written copy, audio, video, photos and / or other graphics to develop engaging and informative multimedia website content.
  • Proficiency with web content management systems such as WordPress.
  • Knowledge and Experience in developing and managing workflows and quality control processes in a content management system.
  • Knowledge and Experience in web analytics - including but not limited to Google Analytics.
  • Knowledge and Experience with user-oriented / UX design, including usability, user research, and accessibility.

    • Preferred qualifications include :

  • Web content management experience in a higher education setting.
  • Project management experience in a real-world setting, particularly on comprehensive website design projects.
  • Experience developing websites using user-centered design principles, responsive design techniques, and client-side user interface development.
  • Proficiency using computer software suites such as Microsoft Office 365 and Adobe Creative Suite.
  • Certifications and / or specialized training in web accessibility.
  • A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.

    • Application Details

    How to Apply

    To view the full job posting and to apply please go to : .

    Contact

    If you have questions about this position, contact Mary Miller at mary.miller@bemidjistate.edu or 218-755-2084 .

    To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Mary Miller at mary.miller@bemidjistate.edu .

    About Minnesota State

    Minnesota State is making a difference. From the students we serve, to our business partners, to those we employ, chances are good you or someone you know has benefited from the work of your state colleges and universities. It is the core value of the Minnesota State Colleges and Universities to provide an opportunity for all Minnesotans to create a better future for themselves, for their families, and for their communities.

    Working together to improve the state we love.

    What do Minnesota's State employees have in common?

  • A sense of purpose in their work
  • Connection with their coworkers and communities
  • Opportunities for personal and professional growth

    • Benefits

    As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

    Your benefits may include :

  • Paid vacation and sick leave
  • 12 paid holidays each year
  • Low-cost medical, dental, vision, and prescription drug plans

    • Fertility care, including IVF

  • Diabetes care
  • Dental and orthodontic care for adults and children
  • 6 weeks paid leave for parents of newborn or newly adopted children
  • Pension plan that provides income when you retire (after working at least three years)
  • Employer paid life insurance to provide support for your family in the event of death
  • Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
  • Tax-free expense accounts for health, dental, and dependent care
  • Resources that provide support and promote physical, emotional, social, and financial well-being

    • Support to help you reach your career goals :

  • Training, classes, and professional development
  • Tuition reimbursement
  • Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov )

    • Employee Assistance Program (EAP) for work / life support :

  • A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
  • Common sources of stress can be addressed through the EAP : mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
  • Daily Living / Convenience Services : Chore services, home repair, trip planning, child / elder care

    • Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union / collective bargaining agreement, location, and length of service with the State of Minnesota.

    Other Information

    Employment information for this position can be found in its collective bargaining agreement or its plan document at .

    AN EQUAL OPPORTUNITY EMPLOYER

    Minnesota State is an equal opportunity employer / educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

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    Content Content • Bemidji, MN, United States