Marketing and Communications Social Media Student Assistant

Specific Duties

• Create, edit, and publish dynamic written, graphic, and video content that promotes audience interaction, increases audience presence, and encourages audience participation.
• Collaborate alongside academic units, campus partners, and students to develop content and posting recommendations for social media channels highlighting students, student activities, and events to engage undergraduate and graduate students.

Create innovative digital campaigns and content that reflect the voice and goals of the University and align with overall strategies.

Develop engaging written and visual content for digital platforms, including news articles, social media posts, emails, and other digital or print media.

Propose new ideas and concepts for social media content.

• Manage social media channels, including Facebook, LinkedIn, X, and other relevant platforms.
• Assist in the development of social media strategy and creating original content for university social media platforms (Facebook, Instagram, X, LinkedIn, TikTok), including scheduling, collaborating with other accounts, and social media listening.
• Collaborate with the creative services department and other university units to create visually appealing graphics and video for social media and other digital platforms to support university branding and messaging.
• Assist with university publicity and promotions or outreach activities and events.
• Identify ideal student influencers and recruit students to participate in social media posts.
• Research industry trends and competitor activities, providing insights to enhance the organization’s digital presence.
• Stay current on best practices in digital marketing including, social media marketing, digital and video advertising, email marketing, mobile promotion, and emerging marketing technologies.
• Measure and monitor MarComm’s engagement rates / effectiveness across social media platforms. Track and analyze audience information, traffic, and demographics, and report success of social media projects.
• Assist team with research and utilize analytical tools to improve social media and digital marketing engagement, efforts, and success, and provide regular related reports as needed.
• Other tasks assigned by staff within the Office of Strategic Marketing and Communications.

Minimum Qualifications

• Bachelor’s degree in progress in communications and marketing.
• Proficient with social media marketing, such as Facebook, Instagram LinkedIn, and X.
• Experience using Adobe Photoshop, InDesign, Canva, or other software used for graphic design and / or multimedia production.
• Excellent communication skills, both verbal and written.
• Knowledge of Microsoft Office Suite, Office 365, Google Apps, and similar cloud-based platforms.
• Ability to take initiative and work independently.
• Demonstrated ability to manage mutliple projects and meet respective deadlines.
• Must be a current University of La Verne student

Preferred Qualifications

• Knowledge of video editing, videography, and / or photography, and / or graphic / web design, especially within the context of social media.
• Experience with social media planning tools, such as Hootsuite, Buffer, and AgoraPulse.

Benefits Summary Employees are eligible for the following benefits :

One hour of Paid Sick Leave for every 30 hours worked, with a maximum accrual of 24 hours of Paid Sick Leave per year and capped at 48 hours.

University of La Verne Defined Contribution Retirement Plan can contribute employee voluntary contributions, excluding wages derived from federal work study funds.

In accordance with the Affordable Care Act (ACA), employees who work an average of 30 or more hours per week, will be eligible for medical coverage through the University of La Verne.

Covered under the University of La Verne Workers Compensation Insurance. Location If Other, please specify. Hiring Pay Rate Hourly Rate $16.00

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