Senior Manager Brand and Digital

Together, we can beat cancer.

At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer.

Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.

We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world.

We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

If you want to be part of this important mission, we want to hear from you.

The Senior Manager, Brand and Digital will have global responsibility for company branding, and overall digital marketing strategy for Varian products and solutions.

She / he will be responsible for implementation of the brand strategy within Varian according to globally binding specifications.

She / he will play a key role in how our brand is perceived and experienced along with helping us grow awareness and build strong brand equity.

Taking a deep internal and external stakeholder-oriented approach this individual will project manage the brand’s journey into the future.

Keeping digital marketing strategy in the front and centre of the brand’s journey this individual will also work closely with the strategic marketing communications advisors in building a digital first strategy for all creative campaigns.

Responsibilities

• Implement the overall company’s brand strategy and strategic messaging
• Lead execution of new brand strategy
• Mentor and guide a team of Creative Designers
• Maintain day-to-day project management across all elements of brand strategy
• Lead main marketing routines with the various stakeholders including product and GEO teams, ensuring coordination of main brand activities
• Develop main brand updates and decks for key internal and external stakeholders
• Establish and steward brand governance for BA VAR
• Interface with global stakeholders in Varian with corporate Brand Management to drive implementation of brand strategy, specifications and protection of its assets
• Develop and implement a comprehensive digital strategy aligned with the overall business goals and objectives of key product lines
• Establish a digital marketing framework in collaboration with Global, Regional / Local Marketing Teams including customer journey mapping in selected countries and understanding the Omni-channel behavior of our health care professionals.
• Facilitate change management in the adoption of digital technologies as a tool for integrated marketing campaigns to enhance operational excellence by collaborating with diverse stakeholders
• Collaborate closely with relevant cross-function stakeholders, to build lead generation and nurturing campaigns, creating quality MQLs
• Partner closely with web and digital operations team to vvaluate new technologies. Provide thought leadership and perspective for adoption where appropriate.

Required Knowledge / Skills, Education, and Experience

• BA / BS Communications, Marketing, Advertising or equivalent; MBA highly desirable
• Experience and familiarity with building digital marketing strategies using social channels, community management, online campaign development and social production requirements is a requirement
• 10+ years of successful experience within brand communications, creative and brand strategy, or communications
• Ability to interface with upper management and global colleagues in a professional manner
• Ability to create engagement through the brand / win others over
• Possess strong negotiation skills
• Proven creative innovative and strategic thinker
• Collaborative team player
• Experience from vendor management and the RFP process
• Experience working with (or within) agencies on brand-related projects
• Experience in managing brand architecture across a marketing portfolio according to set brand specifications of a global master brand
• Effective and engaging team player with strong verbal communication and presentation skills
• Possess ability to cultivate a collaborative working environment
• Skilled in operating in compliance with regulatory requirements and internal tools
• Exceptional communication and interpersonal skills
• Travel required : X%

Preferred Knowledge / Skills, Education, and Experience

The successful candidate will have experience in from working within set frameworks for a masterbrand strategy and strategic messaging across multiple touchpoints, including products.

• Successful demonstration of key responsibilities and knowledge as listed above
• Cross-functional indirect project and team leadership
• Proven expertise in complex project management across different stakeholder groups
• Vendor and partner management
• Creative and brand design experience with familiarity of design tools will be an added advantage
• Outstanding communicator with the ability to build relationships, influence across all levels, and drive smart decision-making
• Impeccable organizational skills, a strategic thinker with a keen eye for detail
• Extremely high proficiency in Powerpoint and other MS Office tools as well as familiarity with project management tools
• Interest in medtech and ability to understand high tech products aimed at healthcare workers and patients
• Comfortable in a fast-paced, self-starter environment
• Experience in establishing new products under a master brand, including naming according to set specifications
• Comfort and ability to manage ambiguity
• Experience with demand generation / sales enablement

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Fighting cancer calls for big ideas.

We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day.

That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate.

Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer.

TogetherWeFight