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Assistant Store Manager

Assistant Store Manager

JOOLANorth Bethesda, Maryland, US
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JOOLA is looking for a proactive, people-centered, full-time Assistant Store Manager to help lead our flagship retail store in North Bethesda, MD. This role blends floor leadership, operational execution, and team development to create a premium customer experience and a high-performance store culture.

As the Assistant Store Manager, you'll partner closely with the Store Manager to lead day-to-day operations and cultivate a vibrant store environment centered around connection, performance, and brand passion. You'll serve as a coach, culture driver, and operational expert—elevating your team and customer experience every day.

Responsibilities : Leadership & Culture

  • Partner with the Store Manager to create a strong, inclusive culture focused on high performance, team morale, and brand integrity.
  • Act as a leader on the floor—coaching in real time, resolving challenges, and ensuring alignment on daily priorities.
  • Serve as a mentor to the store team by delivering consistent, constructive feedback and fostering a supportive atmosphere.
  • Lead by example to model JOOLA's values in every customer and team interaction.

Training & Development

  • Support onboarding and ongoing training in partnership with the Training Department to ensure all team members are knowledgeable, confident, and guest-ready.
  • Identify development opportunities and deliver targeted coaching to support individual growth and team excellence.
  • Help facilitate JOOLA's retail training program and support a learning-first mindset across the store.

    • Guest Experience

  • Deliver best-in-class customer service and model authentic, engaging interactions that build lasting loyalty.
  • Resolve escalated customer concerns with empathy, professionalism, and timely solutions.
  • Represent JOOLA during in-store events, new product launches, and community activations.

    • Operations & Store Excellence

  • Ensure flawless execution of operational processes including opening / closing, cash handling, compliance, and safety protocols.
  • Lead inventory management including receiving, restocking, transfers, and loss prevention efforts.
  • Manage back-of-house organization, supply ordering, and equipment needs to ensure smooth operations.
  • Oversee store visuals and cleanliness to maintain premium merchandising and storytelling standards.

    • Sales & Performance

  • Analyze store performance trends and partner with leadership to implement action plans that drive results.
  • Motivate the team to meet and exceed KPIs and sales goals through hands-on coaching and shift leadership.
  • Lead promotional execution and ensure all team members are informed and aligned on current priorities.
  • Adjust staffing plans in real time to support customer traffic, payroll goals, and sales objectives.

    • Team Communication & Feedback

  • Create a culture of open dialogue by giving clear, timely feedback and making space for feedback from others.
  • Support Store Manager in facilitating team check-ins, one-on-ones, and shift recaps to align the team.

    • Qualifications :

  • 2+ years of retail leadership experience, ideally in a premium, athletic, or specialty brand environment.
  • Strong interest in pickleball, sports, or active lifestyle brands.
  • Demonstrated success in team development, training, and operational execution.
  • Excellent communication, coaching, and problem-solving skills.
  • Ability to lead with clarity in fast-paced or high-pressure retail environments.
  • Availability Requirement :
  • Must have completely open availability, including weekdays, weekends, evenings, and holidays.
  • A blackout period will be in effect from November 21 through January 14, during which time time-off requests outside of stated availability cannot be accommodated.
  • Alignment with JOOLA's core values : Inclusivity, Innovation, and Inspiration.

    • About JOOLA :

    JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapidly growing pickleball scene and quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Olympic Games and the official sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. With offices in US, Germany, Brazil, and China, JOOLA has a global presence and wide distributor network.

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    Assistant Store Manager • North Bethesda, Maryland, US

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