Marketing Director Job at ProbablyMonsters in Dallas

We are seeking a Marketing Director who is a passionate gaming storyteller with a proven track record of launching hit titles to lead our product marketing team.

WHO YOU ARE : A team leader accustomed to managing a team of marketing professionals across diverse disciplines

A collaborator who can build consensus and drive direction across multiple departments

Highly skilled storyteller who is capable of concisely walking through the marketing vision and consumer journey

Understands the gaming ecosystem, with prior experience in marketing / publishing activities

Knowledge of the product lifecycle of videogame titles

Solid presentation skills – able to present to stakeholders at each level

Demonstrated ability to grow a product or service by continuously seeking out and pursuing new opportunities.

WHAT YOU WILL DO : Build, mentor, and lead a high-performing marketing team, empowering them to excel in campaign development, execution, and analysis

Manage the marketing budget across the assigned portfolio, ensuring cost-effectiveness and optimal resource allocation

Foster strong relationships and collaboration with studio partners, business stakeholders, and external partners and agencies

Create and execute strategic marketing plans for titles in the ProbablyMonsters’ portfolio

Construct and present a concise and compelling marketing vision for the project and what the customer journey will be

Assist in developing IP brand strategy, including both title and team branding

Partner with development teams to conceptualize and define value propositions against competitor’s games

Distill key insights from consumer trends to guide stakeholders with global launch and post-launch marketing plan

Collaborate with internal teams to create & support global launch and post-launch marketing plans

Iterate from player feedback, making actionable recommendations to development and other teams

Manage specific web, consumer engagement, community team, social marketing initiatives

Participate in the creation of style guides, product packaging, manual content, legal routing, customer service messaging, etc

Deliver ongoing marketing analysis, making recommendations on refining strategies and engagement

Conduct research on the gaming industry and target audience to understand their needs, preferences, and behaviors

Execute first party platform & digital storefronts strategies

Work closely with cross-functional teams such as game designers, developers, artists, and customer support to ensure that the game product meets customer needs and is aligned with company goals

Track and analyze performance metrics such as sales revenue, customer acquisition cost, and user engagement to evaluate the success of marketing strategies and make adjustments as necessary

Manage marketing budgets, allocate resources, and optimize spending to ensure the best return on investment

Identify and develop partnerships and collaborations with other companies, influencers, or organizations to promote the game product and expand its reach

Create and manage promotional campaigns such as email campaigns, social media advertising, and influencer marketing to increase brand awareness and drive sales as needed

Communicate with stakeholders such as senior management, investors, and partners to provide updates on marketing initiatives and performance metrics as needed

Participate in other cross company marketing initiatives as assigned, such as brand assurances, corporate public relations support, internal user research testing, cross title initiatives, etc.

QUALIFICATIONS : Bachelor’s degree and / or equivalent combination of education, training, and experience

Experience leading marketing teams of multiple disciplines

10+ years of experience working with large marketing budgets

Full campaign experience launching multiple games on modern consoles (Xbox, PlayStation, Switch, PC etc.)

PREFERRED SKILLS : Preferred experience working with large, cross-discipline teams

Deep knowledge of video games for PC or console platforms, from indie to AAA blockbusters, Game Pass and PS Plus

Expert-level understanding of traditional and digital marketing channels

Exceptional communication, presentation, and negotiation skills to influence stakeholders at all organizational levels and build strong relationships with partners

Strategic thinking, creativity, problem-solving abilities, and the capacity to innovate and adapt in a fast-paced and evolving environment.

About ProbablyMonsters ProbablyMonsters is a AAA independent video game company that aims to change the way games are made. We unite a diverse roster of development teams in a healthy, rewarding culture. We believe empowered creators build the most engaging games and deliver the best player experiences.

ProbablyMonsters is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We provide a rich benefits package :

Medical Coverage - health, dental, and vision paid at 100% for the employee and dependents are subsidized by the Company.

Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance.

401(k) with an annual contribution by the Company.

Paid holidays and vacation, bereavement leaves, and parental leave.

Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns with the Company.

Compensation :

This is a full-time, benefits-eligible, exempt (salaried) position.

In addition to base pay, employees in this role may be eligible for additional incentives, such as a sign-on bonus and short- and long-term incentives. Incentive compensation is not guaranteed.

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