Content Marketing Manager

Job Description

Job Description

Job Title : Content Marketing Manager

Location : Fully Remote Available Main Office is in Iowa City, IA

Reports To : Director of Marketing

Direct Reports : None

Team : Part of 3 Person Full-Time Marketing Team + Vendors (Digital, Creatives, Etc.)

Desired Start Date : June / July 2024

About Rantizo :

Rantizo is a venture backed ag-tech company looking to further build out its marketing team to execute on the strategy and vision.

Rantizo is seeking to hire a Content Marketing Manager.

Rantizo connects supply and demand for agricultural spray drone services with a turnkey service platform. We enable industry leading drone applicators by selling drones, support, software and training, and our service platform connects demand for acres to be sprayed to local operators.

Rantizo operators fly and apply in 30 states, providing qualified, licensed, and insured precision application services.

Near term we are using drone spray services to build out a nationwide, on demand, technically savvy labor market. Longer term we are creating the network that puts autonomy to work within agriculture.

All those cool ground robots, soil sampling technologies, imagery devices, smart pest traps, etc. are going to need a network to deploy and scale that is where we come in.

Our vision is to build a service network that puts autonomy to work in ag, starting with spray drone services. We are excited to expand our nationwide operator network, deploy our work management and as-applied map software, and continue our exponential growth in acres treated, said CEO Mariah Scott.

Who You Are

• Finding followers is one thing. Creating raving fans, well that’s more the type of challenge you want to accept. Game on.
• Do you get excited about creating great content that stops them in their scroll’ or the can’t-help themselves-but-click type moment’?

Not just once, but over and over again. Answering their questions before they even knew what to ask themselves. You love to write and edit, but you also love to talk to people because you know that is where the best content lives.

• Do you get energy from converting the what do we offer’ as a company to the why does this matter’ to a customer? Proactively translating products, strategies, features, benefits, visions, and missions, into the brass tacks of just in time, just enough, just for me’ customer content mindset.
• Do you have the relational and project management skills to strategically navigate the PR and media ecosystem, knowing that media relations is just that creating relationships through consistency and unique value?

You may buy media at times, but you will earn it in the long run. You prefer the latter.Do you have a knack for taking a single piece of content, let's say a webinar, and leveraging it into a plethora of great assets, designed specifically for the mediums that will be most effective?

You know that one piece of great content should be amplified instead of creating 25 pieces of meh’.

• Do you wake up wondering how can we get these messages to spread like wildfire’, so it is not just us talking about us’, but it's others giving fuel to the fire?
• Do you like having 19 committees that need to meet 4 times a week to approve your work, so it grinds your momentum (and morale) to a halt?

Yeah, neither do we that is why we don’t do that. Let's go!

• You are a marketer that thrives at the intersection of creative content development, collaborative media relations, and concise brand strategy.
• Come join us. You’ll love it here and we need you on the team!

Key Responsibilities / Examples

The ideal candidate will have a strong background in content development, media relations, and implement brand strategy, with a proven track record of driving results in a fast-paced, entrepreneurial environment.

1. Content Creation :

• Develop and execute a robust content strategy across various channels.
• Create engaging and informative blog posts, email campaigns, video scripts, training content, and newsletters.
• Collaborate with the stakeholders internally and externally ensure high-quality, relevant content that resonates with our audience.
• Fosters positive relationships with customers and partners.

2. Media Relations :

• Craft compelling press releases and pitch stories to relevant media outlets.
• Build and maintain relationships with journalists, bloggers, and influencers.
• Monitor media coverage and respond to inquiries promptly.

3. Social Media Management :

• Oversee Rantizo social media presence across platforms (Twitter, LinkedIn, Facebook etc.).
• Create and curate content, engage with followers, and analyze performance metrics.

4. Thought Leadership :

• Represent Rantizo as a thought leader in the industry, including contributing content to our LMS platform.
• Participate in content design for speaking engagements, webinars, and conferences.
• Write thought-provoking articles and white papers.

5. Messaging and Brand Consistency :

• Ensure consistent messaging across all channels
• Collaborate with design and product teams to maintain brand integrity.
• Contribute to execution of brand guidelines.

6. Marketing Strategy :

• Contribute to the overall marketing strategy and annual planning.
• Analyze market trends, competitor activities, and customer insights.
• Provide input on budget allocation and resource planning.

Qualifications :

Bottom line don’t disqualify yourself before even applying we realize that people will not check every box! Some of these are critical but others of these are nice to have / can be trained.

• Bachelor’s degree in business, marketing, or related fields
• 5+ years' experience in marketing, strong background in content development and media relations
• Excellent writer and ability to synthesize concisely can scale content effectively and efficiently
• B2B and B2C experience, agribusiness experience strongly preferred
• Strong understand of relevant marketing operations technologies and platforms (Hootsuite, Hubspot, SEMRush, Google Analytics, etc.)
• Solid understanding of agricultural channel and relevant messaging / outlets- retailers, growers, agri-prenuers, etc.
• Broad understanding of ag-tech landscape
• Ability to position services (annual recurring revenue) and hardware
• Excellent communication and interpersonal skills
• No direct experience with drones required

Key Competencies :

• Results-driven with strong bias for action
• Delivers results, not just activities
• Ownership mentality
• Strong follow through does what they say they will do, consistently
• Strategic thinking and planning acumen
• Customer centric mindset
• Problem solving and decision making
• Adaptability and resilience
• Creativity in developing custom solutions If you are interested, please apply.

We look forward to connecting.

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