Assistant Vice President of Marketing and Brand

JOB SUMMARY

The Assistant Vice President (AVP) of Marketing and University Brand plays a critical role in enhancing the reputation of Simmons University with the goal of attracting students, faculty and donors.

Reporting to the VP, Chief Marketing, Enrollment and Communications Officer, the AVP is responsible for overseeing and managing marketing efforts for key revenue-generating units, as well as branding strategies for the University as a whole.

The AVP will provide thought leadership, creative and strategic direction for key initiatives and will partner with colleagues across the University to ensure efforts are aligned for maximum impact.

S / he will have a history of data-driven decision-making and proven success developing marketing programs across a variety of platforms.

ESSENTIAL JOB FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Provide strategic direction, implementation, and oversight to marketing and communications staff, external consultants and internal / external partners tasked with implementing marketing programs and elevating the university brand;
• Lead / oversee the planning, development and execution of marketing programs / campaigns to promote the university, its programs and events, using data analysis and performance metrics to evaluate success and asses ROI;

Ensure Simmons brand is well-defined and consistently executed (design, style and voice) across channels in a way that resonates with multiple audiences (including students, faculty, staff, alumni, trustees, partners, Boston community, etc.

• in order to meet the goals and fulfill the mission of the University;
• Partner with CMECO and AVP of Enrollment to develop a strategic marketing and enrollment plan in alignment with, and support of, the University Strategic Plan;
• Facilitate stakeholder engagement and investment in marketing projects designed to refine and promote the university’s public image;
• Provide leadership and guidance to team of marketing professionals; oversee daily operations of digital marketing and creative services staff;
• Assess and implement inter- and intra-departmental tools and systems needed to coordinate comprehensive marketing and brand management across the university;
• Research emerging trends in marketing program development, design and implementation and establish / maintain high-quality standards throughout the University;
• Stay up-to-date with marketing technologies and tools to optimize marketing efforts including Slate (the university’s customer relationship management system) and marketing automation and analytic platforms;
• Align tracking and assessment efforts for marketing and brand with systems already in place within the department;

Ensure marketing and advertising efforts comply with relevant laws and regulations.

OTHER DUTIES AND RESPONSIBILITIES

Other duties as assigned.

REQUIRED QUALIFICATIONS

• Bachelor’s degree; master’s preferred;
• Minimum 12 years of relevant professional communications experience;
• Experience managing systems-level marketing and communications strategies and the trade tools used to execute them;
• Proven history of data-driven decision-making related to marketing plan / campaign development and execution;
• Hands-on experience with all aspects of creative and editorial production;
• Proven expertise translating complicated plans and subject matter into accessible marketing products for large audiences;
• Close understanding of information architecture and how to maintain it, from top-level brand design down through website development and asset curation;
• Experience managing a team but also the ability and willingness to roll up sleeves, get into the details, and produce deliverables as necessary;

Experience working with Slate (or another CRM).

PREFERRED QUALIFICATIONS

Experience with higher education or non-profit is a plus.

COMPETENCIES

• Demonstrated management, leadership, collaboration, decision making, and interpersonal skills;
• Accomplished in current marketing and communications technologies;
• Exemplary writing, communication, and presentation skills;
• Substantiated Analytical and problem-solving skills, able to multitask in a fast-paced environment;

Ability to build effective partnerships and interact successfully with diverse individuals at all levels

WORK ENVIRONMENT & CONDITIONS / PHYSICAL DEMANDS

Able to operate a computer and other office equipment

Typical office environment

Able to adapt to change in the digital landscape

This role is eligible for a hybrid flexible work arrangement - with some work on campus and some remote work.

Required Application Materials :

Resume

Cover Letter

Salary Grade