Digital Marketing & E-commerce Manager

Job Description

Job Description

Salary : 30.00 / Hr

Full Time Permanent Position 8 : 00 to 5 : 00pm Monday through Friday

Location : Torrance, CA

Starting pay $30.00 per hour plus benefits including 13 Paid Time Off (PTO) days per year, paid holidays and a group health insurance plan available after 30 days.

Award winning, profitable and highly ambitious novelty company is seeking a dynamic Digital Marketing and E-commerce Manager to join our team and drive our digital marketing and e-commerce initiatives.

The Digital Marketing and E-commerce Manager will be responsible for developing and implementing our digital marketing strategy, managing PPC campaigns, email campaigns, and our Shopify websites.

This role will play a key part in growing our direct-to-consumer sales and enhancing our online presence.

Essential Job Functions :

• Develop and execute comprehensive digital marketing strategies to drive online sales and brand awareness.
• Manage PPC campaigns, including Google Ads, Bing Ads, and social media advertising (Facebook, Instagram, etc.).
• Oversee email marketing campaigns, including planning, execution, and analysis.
• Manage and optimize our Shopify websites to enhance user experience and increase conversion rates.
• Develop and implement SEO strategies to improve organic search rankings.
• Analyze and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.
• Collaborate with the creative team to develop compelling content for digital channels.
• Stay up-to-date with industry trends and emerging digital marketing technologies.
• Manage the digital marketing budget and ensure efficient allocation of resources.

Requirements :

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing and e-commerce management, preferably in the consumer products industry.
• Expertise in managing PPC campaigns, including keyword research, ad copy creation, and bid management.
• Strong knowledge of email marketing platforms (e.g., Odoo, Mailchimp, Klaviyo) and best practices.
• Proficiency in Shopify and experience managing e-commerce websites.
• Solid understanding of SEO principles and experience with SEO tools (e.g., Google Analytics, SEMrush, Moz).
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Creative thinker with excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Preferred Qualifications :

• Experience in the intimate wellness or consumer health industry.
• Certification in Google Ads or other relevant digital marketing certifications.
• Familiarity with affiliate marketing programs and influencer marketing.

Located within minutes of the juncture of the 405 and 110 freeways our fun loving but hard working environment is one that counts performance by results rather than minutes at work.

The position is full time and offers very generous benefits after a short qualifying period. It will suit a self-starter that can pull their weight within a team.