Amazon Performance Marketing Director

Shaw Search Partners is pleased to be the retained search partner to a highly renowned Global Beauty company seeking an Amazon Performance Marketing Director.

The Amazon Performance Marketing Director is responsible for creating a strong performance marketing strategy and execution plan.

This Individual will be responsible for managing the Amazon onsite and offsite marketing investment and maximizing returns on advertising spend.

RESPONSIBILITIES :

• Manage Amazon media budget and define performance media activities across on platform and off platform tactics specific to Amazon Ads strategizing activities for incremental sales and efficient return.
• Drive media agency partners to strategize and execute marketing campaigns driving highly incremental return for all brands.
• Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eCommerce marketing performance.

This includes but isn’t limited to tracking ROAS, CPCs, CVR & CTR.

• Take the lead on finding new and innovative ways to expand ecommerce business through existing and new media channels and tactics.
• Work closely with brand managers, integrated marketing, and ecommerce retail & content teams to drive testing, reporting, optimization and analysis on channel performance, identifying key levers and opportunities for improvements.

Share with global and other market teams to help educate and learn.

• Partner with the Integrated Marketing team & Digital Experience Managers to ensure cohesive strategy across the entire consumer journey & development of full funnel performance reporting.
• Collaborate with Omni Channel Performance Marketing Manager to align retail media strategies across Amazon and omni accounts.
• Lead the country / market, external agency teams, media partners and others to co-work effectively.
• Define cadence and structure of performance reports, analysis and insights for Amazon
• Partner with agency analytic teams to create advanced reporting & use cases leveraging Amazon Marketing Cloud or similar data clean room platforms
• Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level
• Drive execution of user acquisition campaigns that support BDF’s growth initiatives while meeting budget requirements by close cooperation with local country marketing teams.
• Support the Head of Ecommerce in creating long term strategy for Ecommerce Performance Marketing.

REQUIREMENTS :

• University degree in Marketing / Media and a proven previous experience (minimum 8 years) in either agency (Digital, ecommerce) or a client-side Performance Marketing role.
• 6+ Years experience in Amazon Performance Marketing budget & strategy
• Retail Media, Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning experience a plus
• Must demonstrate ability to defend media choices both analytically and critically taking all business objectives and marketing goals into consideration.
• Curious and passionate about ecommerce and Digital Marketing.
• Data driven, with experience in relevant analytics & campaign management platforms including Amazon Ads & DSP consoles, Amazon Marketing Cloud, Skai and / or Pacvue
• Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience.

Experience with attribution modelling is a plus.

• Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations.
• Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
• Ability and willingness to be strategic and executional.
• Strong collaboration skills with experience working in a matrixed organization.
• This is a hybrid role and must be willing to commute to CT based office.
4 days ago