Senior Marketing Operations & Analytics Manager

Company Overview

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

Uniphore is one of the largest B2B AI-native companies decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes across multiple industry verticals and enables the largest global deployments.

Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation, and a co-pilot to guide you.

We understand better than anyone how to capture voice, video, and text and how to analyze all types of data.

As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines, and data : all in the service of creating the most human processes and experiences for customers and employees.

We are looking for an extraordinary, multi-faceted Senior Marketing Operations & Analytics Manager to join our team! This individual will be responsible for data, reporting, and orchestrating all of the systems, processes, and people to run a stellar marketing machine.

This role is based out of our Dallas, TX location and requires you to be onsite a minimum of 3 times a week.

Responsibilities

• Create, maintain, and analyze marketing data in Salesforce, Tableau, Marketo.
• Analyze and monitor key metrics and indicators for campaign spend, lead generation, and funnel efficiency to improve the return on investment and profitability of future campaigns.
• Work with cross-functional teams to build and optimize attribution models.
• Support marketing leadership in developing and setting marketing targets and budget allocation strategies.
• Partner closely with Marketing leadership to uncover insights and assist in crafting strategies that optimize our lead generation efforts.
• Deliver data and insights for QBRs, executive updates, and other ad-hoc analysis as needed.
• Collaborate with the Data Warehouse / IT teams to expand coverage of reliable data and automate recurrent data needs.
• Drive marketing database strategy : analyzing gaps in our data, contact acquisition strategy, practices that ensure data quality, and measuring database health.
• Design and implement marketing-specific data models, data transformation, and automation scripts on the enterprise data warehouse.
• Advocate and champion data-driven approaches in our B2B marketing efforts.
• Be viewed as the go-to expert for marketing performance and optimization opportunities.

Experience / Qualifications

• 7+ years of experience in analytics / strategy / operations roles.
• Demonstrates knowledge of B2B SaaS Marketing metrics and methodologies.
• Data-driven and self-motivated attitude and mindset.
• Strong problem-solving skills with a focus on root causes and actionable solutions.
• Excellent communication skills tailored to the audience.
• Experience with platforms having SQL endpoints, data visualization, marketing automation tools, and web analytics.
• Proficient with advanced analytics skills such as data mining, querying, analysis, and visualization.
• Strong relationship-building skills with business partners.
• Flexible and familiar with fast-paced, high-growth environments.

Compensation & Benefits

The anticipated base salary hiring range for this position is :

California / NYC : $149,900 - $187,400 base salary + 10% target variable

Non-California : $124,900 - $156,100 + 10% target variable

The specific rate will depend on the successful candidate's qualifications and prior experience.

In addition to competitive base + variable, we offer pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off and other paid leave policies.

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

For more information on how Uniphore uses AI to unify and humanize every enterprise experience, please visit www.uniphore.com.

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