Head of Web Analytics
About the Role
As an Analytics Project Manager to lead high-quality projects and provide strategic direction for multiple websites. Drive thought leadership, share expertise, and manage junior or offshore team members.
This role offers the opportunity to influence and grow analytics capabilities.
Responsibilities
- Working with stakeholders to define their measurement strategies and drive data maturity and activation.
- Leading web analytics strategies for Adobe Analytics and Snowplow Analytics using tag management solutions such as Google Tag Manager (client & server-side) and Adobe Launch.
Working closely together with developers to optimize the data collection
- Managing the A / B testing methodology strategy and validation using customer experience optimization tools such as Adobe Target and future server-side testing tool(s).
- Managing and implement Snowplow data platform for website and plan for expansion to eCommerce websites .
- Presenting project outcomes and proposing new work, via deep dive data insights, data visualisation etc, with the focus of driving customer / business value and opportunities to the business
- Staying current on industry insights and innovation to improve internal techniques, processes, documentation, and quality assurance.
- Coaching and help more junior members of the team, with line management responsibility for DCSE analytics team members (capacity / resource planning, development plans, performance reviews, coaching etc.)
- Leading multi-functional delivery teams, providing motivation and support to ensure project objectives are met / exceeded (often across multiple concurrent projects)
Requirements
- Expert level Experience in web analytics and wider digital marketing landscape knowledge.
- Experience with website testing technologies such as Optimizely, Google Optimize or Adobe Target
- Experience with Google Tag Manager & Adobe Launch planning and implementation
- Experience with data visualization tools such as Tableau, Looker or Power BI
- Experience of SQL, DBT, Snowflake, HTML, CSS and JavaScript
Work in a way that works for you
We promote a healthy work / life balance across the organisation. We offer an appealing working prospect for our people.
With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer
- Dutch Share Purchase Plan
- Annual Profit Share Bonus
- Comprehensive Pension Plan
- Home, office or commuting allowance
- Generous vacation entitlement and option for sabbatical leave
- Maternity, Paternity, Adoption and Family Care leave
- Flexible working hours
- Personal Choice budget
- Variety of online training courses and career roadshows
- Wellbeing programs and gym facility in the office
- Internal communities and networks
- Various employee discounts
- Recruitment introduction reward
- Work from anywhere
- Employee Assistance Program (global)
- Annual Event
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