Digital Marketing Specialist - Website

Job Title :

Digital Marketing Specialist - Website

Department : Marketing

Marketing

Reports to :

Senior Director, CRM and Patron Loyalty

Status :

Full-Time, Non-Exempt

Hourly Rate Range : $25.00 - $29.81

$25.00 - $29.81

Date : August 29, 2024

August 29, 2024

Summary of Duties and Responsibilities

The Digital Marketing Specialist-Website is responsible for the execution of marketing initiatives across The Smith Center’s website, ensuring that all efforts are delivered on time and within established brand positioning guidelines.

This includes producing detailed analytics to support and enhance the user experience and providing data-driven insights that guide strategic decisions.

Additionally, the role involves continuous monitoring and adjustment of website elements to maintain consistency with The Smith Center’s brand image while maximizing the effectiveness of marketing campaigns.

Essential Duties and ResponsibilitiesAdminister website components to include new show assets, design elements, landing pages, modify home page, event details, and other relevant information, ensuring alignment with marketing and organizational objectives through the CMS system.

Input and maintain performance details using the Tessitura ticketing database to ensure accurate and timely information is available to users.

Utilize calendar web application to efficiently organize and execute tasks, ensuring deadlines are met and projects remain on track.

Monitor and optimize Google Analytics and Tag Manager accounts, implementing SEO recommendations to enhance website visibility and performance.

Provide tracking pixels and URLs to agency partners for online advertising initiatives. Ensure all TSC and partner campaigns are correctly configured in Google Analytics for accurate tracking and performance measurement.

Collaborate with show marketing and content teams to optimize website communications, ensuring effective promotion of TSC performances to online audiences.

Analyze website traffic and report key trends and KPIs to the broader marketing teamContinuously monitor the user experience on the website, providing recommendations to improve functionality, enhance traffic flow, and optimize the conversion process from site entry to transaction.

Collaborate with various organization stakeholders (e.g., Development, Education, Sponsorships, and resident companies) to ensure all content is current and accurate.

Act as the department’s liaison with agency resources for website development projects and in the execution and tracking of online marketing campaigns.

Execute all TSC domain name registrations and evaluate new options based on evolving marketing needs.Partner with the Senior Director, CRM and Patron Loyalty on digital marketing-related campaigns, providing input and execution support as needed to ensure campaign success.

Deliver ongoing support for email marketing campaigns as needed.Performs other duties as assigned within the scope of the position.

Required Education, and Experience

Bachelor’s degree in web design, web marketing, or Information Technology.Three or more years of experience in digital marketing with a focus on website design, maintenance, and performance.

Knowledge of SEO best practices in website design / copyProficient in website designAdministrator experience with content management systems (i.

e., WordPress, Umbraco)Basic understanding of .NET, ability to read and update JavaScript, proficiency in Jason, Schema, and HTML / CSS is required.

Knowledge and appreciation of the performing arts and the mission of The Smith CenterRequired Skills & Qualifications

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this job.

Individual abilities may result in some deviation from these guidelines. To perform effectively in this position, the incumbent must have :

Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.

Excellent organizational and interpersonal skillsExcellent analytical skills, with the ability to interpret data and provide actional insights.

Self-starter with strong attention to detail and excellent time management skills with the ability to manage multiple tasks and deadlines.

Ability to establish priorities, work independently, and proceed with objectives with minimal supervision.Ability to work both independently and as part of a team in a fast-paced, dynamic environment.

Ability to deal with a range of styles and behaviors in a tactful, positive, and professional manner.Computer Skills

Google Analytics certification is preferred.Tessitura ticketing database knowledge is preferred but not required.Other Skills and Abilities

Desire to work as a team player and assist when and where needed.Desire and ability to accept all levels of challenges.Exhibit a professional appearance.

Maintain a dependable, professional, and courteous office environment.Ability to demonstrate a positive, helpful attitude at all times.

This position requires the ability to work varied shifts and extended hours, including evenings, weekends, and holidays to meet operational needs.Physical Job Requirements

This position will require sitting for extended periods, standing, bending, and walking, as well as using fine motor skills, such as finger dexterity for typing.

Occasionally lifting, carrying, moving, pushing, and pulling up to 40lbs. or more.Ability to occasionally reach, bend, twist, stoop, stack, crouch, kneel, and balance when performing job duties in varying work areas such as confined spaces.

Ability to operate a computer keyboard and mouse, and to handle other office equipment.Ability to physically stand, walk, and climb stairs on a consistent basis.

A candidate must have the physical and mental capacity to effectively perform all essential functions described.Vision abilities include close vision, distance vision, and the ability to adjust focus to effectively use mobile devices, and electronic devices such as tablets, iPads, and computer screens.

This position could be exposed to loud noises, and frequent phone conversations, and requires average to above average visual acuity and hearing.

Most of this job will be performed indoors in a climate-controlled environment.The above job description is meant to describe the general nature and level of work being performed;

it is not intended to be constructed as an exhaustive list of all the responsibilities, duties, and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

Pay Transparency

To encourage pay transparency, promote pay equity, and proactively address regulations, The Smith Center for the Performing Arts will comply with all applicable state or local laws or regulations that require employers to provide wage or salary range information to job applicants and employees.

The hourly rate range for this full-time and non-exempt position is $25.00 - $29.81 plus benefits, including insurance plans as applicable.

Our hourly rate ranges are determined by role, level, and scope of responsibilities. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position.

Within the range, individual pay is determined by key factors such as work experience, skills, abilities, and job-related education and training.

With a career at The Smith Center for the Performing Arts, you really benefit! We offer :

Creative and collaborative work cultureCompetitive compensationComprehensive health, dental, and vision insurance plansEmployee Assistance Program- including counseling, wellness programs, and financial support services.

Flexible Spending Account (FSA) & Health Savings Account (HSA) options to help you save on eligible medical expenses with pre-tax dollars.

Generous Paid Time Off PlanPaid Holidays and Personal Holiday Time401(k) retirement savings plan eligibility on your start date with employer matchEmployer-paid disability insurance coverageSupplemental benefits are offered such as accident, critical illness, hospital indemnity coverage, pet insurance, and employee-only discounts.

Safe and paid parking on-siteTraining and career growth opportunitiesExclusive early access, employee discounts, and complimentary tickets to world-class performances and events.

Discounts on Starbucks products and merchandise

Limitations and Acknowledgment

The Americans with Disabilities Act requires that reasonable accommodations be made for qualified individuals to help perform the required duties and tasks of the position.

Reasonable accommodation is available for qualified individuals with disabilities upon request.

The Smith Center for the Performing Arts (TSC) is an Equal Opportunity Employer that complies with the laws and regulations set forth under EEOC.

Diversity, Equity, and Inclusion Mission Statement

At TSC diversity, equity, and inclusion are at the core of who we are. Our commitment to these values is unwavering. They are central to our mission and to our impact on the community.

We know that having varied perspectives helps generate better ideas to solve the complex problems of a changing and increasingly diverse world.

We believe that a variety of opinions, approaches, perspectives, and talents are the cornerstones of a strong and flexible organization.

TSC strives to champion diversity, equity, and inclusion for all.