Digital Marketing Manager
Job Description
Job Description
All About Vibe is looking for a well-rounded Digital Marketing Manager who can help take our efforts to the next level. The Manager will manage core digital channels responsible for driving traffic to our website, with a specific concentration on paid search, email, and social.
The Digital Marketing Manager will be well-rounded with both technical and interpersonal skills, possess a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities
Create an omnichannel strategy that supports business goals.
Plan, implement, and optimize digital marketing campaigns across all digital channels.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Measure and report on the performance of all digital marketing campaigns.
Manage marketing team and agencies responsible for digital marketing.
Develop and deliver marketing strategies to attract customers to the website.
Develop new and creative growth strategies.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Optimize spend and performance of the overall paid search program including retargeting, PLA's, and social advertising.
Help design, build, and maintain our social media presence.
Grow the email list and improve customer retention and overall performance of the email channel.
Create and manage the affiliate marketing program to grow our reach and acquire new customers.
Requirements
BS / MS degree in marketing or a related field
5+ years of working experience in digital marketing in e-commerce
2+ years of supervisory experience in digital marketing preferred
Experience leading and managing SEO / SEM, email, social media, and display advertising
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels, A / B testing, and optimizing social PPC ad campaigns.
Solid knowledge of Google Analytics and experience in setting up and optimizing Google Adwords campaigns & PLAs
Working knowledge of ad serving tools (e.g., Criteo, Adroll)
Strong analytical skills and data-driven thinking
Experience with content creation and video creation preferred
Project Manager- Digital Marketing
Titles: Project Manager, Digital Project Manager, Program Manager, Digital Program Manager, Project Manager- Digital Marketing. For the Digital Marketing Portfolio, responsible for assembling project team, assigning individual responsibilities and enforcing accountability, developing and maintaining...
Sr Product Manager, HCP Digital Marketing
The Senior Product Manager will be responsible for developing and executing digital marketing campaigns and programs to support the marketing of Horizon medicines to targeted healthcare professional specialties. Expand, optimize and execute a multi-channel digital marketing program supporting the id...
Senior Marketing Manager - Global Renal Digital Health Platform
Powered by Sharesource among other cutting-edge digital health offerings, Baxter's Digital Health Marketing organization in the Renal Care Global Business Unit is central to our innovation agenda. Proven skills in messaging, branding, creative product/program development, portfolio marketing, go-to-...
Digital Marketing Campaign Manager
Digital Marketing Campaign ManagerTake your digital marketing skills to the next level with a growing North American company - at Uline! As a Campaign Manager, you'll execute digital marketing strategy for Uline. Oversee Associate Digital Strategists by managing workflow and providing guidance to en...
Digital Marketing Manager
The Digital Marketing Manager will be well-rounded with both technical and interpersonal skills, possess a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution. All About Vibe is looking for a well-rounded Digita...
Digital Marketing Manager
Are you a digital marketing enthusiast with a proven track record of developing and executing successful cross-channel strategies? Are you passionate about leveraging data-driven insights to optimize digital marketing strategies and maximize ROI?. ECHO Incorporated, a leader in the outdoor power equ...
Digital Marketing Manager, CP & ESG
The Digital Marketing Manager, CP & ESG role offers the opportunity to plan and implement key projects that will be truly impactful in the organization. Establish a Community of Practice for Marketing operations and technology used for execution to ensure that Marketing campaigns and initiatives are...
Project Manager- Digital Marketing
Titles: Project Manager, Digital Project Manager, Program Manager, Digital Program Manager, Project Manager- Digital Marketing. Responsibility Areas:Project/Program Management Responsibilities:For the Digital Marketing Portfolio, responsible for assembling project team, assigning individual responsi...
Digital Marketing Manager
We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, ...
Senior Product Manager - Digital & Marketing
Works closely with IT, Marketing and Merchandising. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high quality products and services in communities n...