Lead Content Strategist

Publicis Groupe
Boston, Massachusetts, US
Full-time
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Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.

Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities.

Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Our Lead Content Strategists help shape the content architecture of digital products and services that people love to use.

At Digitas, we do CS a little differently. Our Content Strategists are an integral part of our Design team. Their backgrounds run the gamut from UX to publishing, startup to agency.

They empathize and solve users’ problems, they are well-versed in modern digital experiences, and they are driven by delivering and supporting the best possible solution.

They are team players who collaborate on a vision and drive it forward, and they aren’t afraid to get their hands dirty making things.

Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.

Sound good?Good.

What you’ll do

  • Drive the end-to-end CS process from ideation to execution across multiple projects
  • Understand strategic business goals and challenge them when needed
  • Work with your team to solve complex problems and find the clearest, most compelling way to communicate the solution
  • Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
  • Collaborate deeply with design, strategy, technology, account management and other disciplines
  • Practice and evangelize customer-centric thinking

A few things we want to see in you

  • Demonstrable understanding of content strategy for digital products, content platforms, and branded experiences
  • Clear understanding of how content and design work together
  • Complete comfort ideating, sketching, and riffing with your team
  • The ability to execute, organize, and defend the work
  • A fanatical obsession with the quality of work that gets delivered
  • Enough development, research, and process experience to be dangerous
  • Informed opinions
  • A creative skill I wouldn’t have thought to list here

Qualifications

The ideal candidate will have

  • A portfolio of relevant work : It should showcase your experience in the design process, creating XD content, and solving real user problems through words
  • At least 6 years professional experience, 4 years in content strategy with a focus on UX
  • Experience translating data into strategic recommendations
  • Understanding of user-centric design and product development best practices
  • Awareness of the latest XD, technology, and content trends
  • Exceptional skills writing short- and long-form content
  • Experience with tools like Figma and Screaming Frog a plus

Additional Information

Digitas is an equal opportunity employer.

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11 days ago
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