Associate Director, Peer to Peer Marketing Delivery

Job ID : REQ-10005139

All candidates should make sure to read the following job description and information carefully before applying.

Date : Aug 09, 2024

Location : East Hanover, NJ (No remote work; 20% travel required)

Summary

The Associate Director, Peer to Peer Marketing (known as Associate Director, HCP Education Delivery within Novartis) is a strategic marketing role within the Integrated Marketing Organization of US Pharma.

This position is dedicated to the consistent delivery of top-tier HCP education for Therapeutic Areas (TA) / Brands. Leveraging Novartis HCP Education capabilities and deep customer and TA / Brand insights, the role is designed to elevate peer-to-peer promotional activities and create a broad ecosystem of education.

This role will also lead the creation and execution of educational experiences that inform and engage HCPs on DSE and unbranded education, fostering confidence in appropriately selecting and prescribing Novartis products in line with marketing strategies.

Key Responsibilities :

• Serve as a marketing point of contact across teams and functions, partnering closely with professional promotions marketing team, media, digital team, medical, and sales leadership to effectively build and deliver HCP education that resonates with the marketing strategy and brand vision .
• Define and implement an impactful delivery of HCP education, utilizing marketing analytics to measure success and drive program enhancements.
• Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.
• Share best practices across the HCP Education Delivery team, fostering a culture of marketing collaboration and brand consistency .
• Actively contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
• Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.
• Collaborate with the HCP Marketer and the Customer Engagement teams to support HCP Education and field communication and training activities, ensuring alignment with overall marketing campaigns .

What You’ll Bring to the Role :

Education : Bachelor's degree in a related field is required; Master of Science, and / or MBA preferred.

A minimum of 5 years of commercial marketing experience , with a proven track record of building scalable HCP education programs.

Alternatively, candidates with 2 years of marketing experience and completion of a postdoctoral fellowship at a major pharmaceutical company will also be considered.

• Demonstrated ability to communicate scientific data effectively to a variety of audiences.
• Experience in driving enterprise-wide initiatives that enhance the HCP experience and demonstrate measurable improvements.
• Proven project management skills , with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget.
• Accomplished cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.
• Multi-functional experience in Pharmaceutical or Healthcare.
• Prior work within a center of excellence model, where consistent standards, best practices, and knowledge sharing were effectively implemented.

Why Novartis :

Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world.

How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us!

Commitment to Diversity & Inclusion :

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Compensation :

The pay range for this position at commencement of employment is expected to be between $158,400 and $237,600 / year; however, fluctuations in the job market may necessitate adjustments to pay ranges during this period.

Final pay determinations will depend on various factors, including geographical location, experience level, knowledge, skills, and abilities.

EEO Statement :

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility & Reasonable Accommodations :

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities.

If you need a reasonable accommodation for any part of the application process, please send an e-mail to us.reasonableaccommodations@novartis.

com or call +1(877)395-2339.

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