Digital Marketing Specialist

Salary :

$56,686.00 - $63,820.00 Annually

Location : WI 53072, WI

Job Type : Full time

Job Number : 2025-10-13TW

Department :

PR, Marketing & Communications

Opening Date : 10 / 13 / 2025

Closing Date :

11 / 13 / 2025 11 : 59 PM Central

Grade / Level : E03

Description

Develop and implement a comprehensive, superior website and digital marketing experience to enhance user engagement and increase visibility, brand awareness, and connection across all digital channels, including websites, search engines, online advertising, mobile, social media, email, display and geofencing advertising, etc.

Characteristic Duties and Responsibilities (include, but not limited to)

ESSENTIAL DUTIES AND RESPONSIBILITIES

This position description should not be interpreted as all inclusive. It is intended to identify the major responsibilities and requirements of the job. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated on this description.

Support the full lifecycle of paid campaigns from planning through completion, recommend effective platforms and channels, and directly manage in-house campaigns (Google Ads, Facebook, Instagram, LinkedIn) for smaller initiatives.

Partner with external vendors on larger campaigns, providing strategic input on targeting, audience segmentation, budget allocation, and campaign goals to maximize ROI.

Monitor performance data, create regular reports, and interpret results to guide improvements; recommend budget adjustments, refine targeting, and refresh creative content to optimize outcomes.

Assist in managing website content updates to ensure information is timely, accurate, and engaging while maintaining consistency with College brand standards.

Collaborate with internal teams to ensure site functionality, accessibility, and user-friendliness; support SEO efforts by optimizing content and work with developers on enhancements.

Develop clear, engaging, and brand-aligned content for College website, social media, email campaigns, and digital ads tailored to diverse audiences.

Contribute written and visual content to brochures, newsletters, flyers, and other collateral; repurpose materials across multiple platforms for maximum visibility and consistency.

Maintain College voice and tone across all channels by producing high-quality, professional content that reinforces institutional priorities.

Communicate effectively with internal stakeholders to respond to requests, provide marketing support, and ensure alignment with brand standards; participate in committees as needed.

Stay current with marketing trends, digital tools, and industry best practices through professional development and training opportunities.

Minimum Qualifications

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES :

Experience in content management systems and Google Analytics; ability to analyze metric data and communicate findings / recommendations to all levels of the organization

Experience in a digital marketing role, including the management of successful PPC / paid search / SEO and

development of website content strategy utilizing analytics and KPIs

Thorough knowledge of technology required to deliver quality content such as internet, web technologies, electronic mail, social media platforms, and mobile technology tools

Thorough, current knowledge of AP writing style, social media platforms and marketing concepts

Effective interpersonal communication skills - oral, written and listening

Ability to attend closely to detailed work, completing and maintaining a high level of accuracy; ability to apply critical thinking and problem-solving skills to work processes

Ability to prioritize work and adapt to changing priorities under pressure and tight deadlines Ability to work independently, as part of a team and / or with minimal supervision

Intermediate level of proficiency with computer software applications such as word processing, spreadsheets, databases, presentations and / or publishing.

EDUCATIONAL AND EXPERIENCE REQUIREMENTS :

Associates degree in Marketing or related field and 2 years related experience or Bachelor's Degree in Journalism, Advertising, Public Relations, Communication or related field

Three-five (3-5) years of digital marketing and professional writing experience

Supplemental Information

All applicants (both internal and external) must attach the following to the online application :

Resume(required)

Cover letter(required)

Hours Monday-Friday, 8 : 00 am-5 p.m.

Interviews Selected candidates will be invited to an on-campus interview, Friday, November 14th.

This position has a start date on or before, December 8th.

WCTC offers a wide range of outstanding benefits. Benefits include, but not limited to :

Competitive compensation

Comprehensive Benefits Package including health, dental, vision, life, long-term disability, supplemental life, flex spending accounts, and much more

Generous time off and holiday schedule

Eligibility in the Wisconsin Retirement System (ETF)

Opportunities for professional growth and development (including tuition reimbursement, tuition waiver)

Well-being activities to support personal and professional well-being

Collaborative and supportive team environment

Candidates must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available.

WCTC provides excellent benefits for our employees. Typical benefits for full-time employees (part-time employee benefits may be prorated) may include :

Medical / Dental Insurance

Term Life Insurance

Disability Insurance

403(b) Tax Sheltered Annuity

Deferred Compensation

Vacation

Sick Leave

Personal Days

Holidays

Flexible Spending Accounts

Wisconsin Retirement System (if schedule to work at least 1,200 hours per year)

Tuition Reimbursement (full-time only)

Employee Assistance Program

Wellness Activities

• Not available to limited term employees.