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PR Account Executive Job at Brilliant Infotech Inc. in City of Rochester

PR Account Executive Job at Brilliant Infotech Inc. in City of Rochester

MediabistroCity of Rochester, NY, United States
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Overview

Brilliant, one of the most respected and rapidly growing agencies is seeking a full-time Account Executive to join the agency’s award-winning earned influencer, media and brand campaign team. The ideal candidate will have 3+ years of full-time agency experience in consumer products PR or integrated marketing.

Brilliant is a fully integrated agency offering PR, Influencer, Social Media, Paid Media, Events & Activations and Affiliate Marketing. We are a unique agency made up of nearly 30 team members with big brand and big agency experience, looking for a place where they can stand out and make an impact. The company is fully remote and serves consumer lifestyle brands with a focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food.

Position Overview

The Account Executive is responsible for managing client relationships and executing public relations strategies to achieve client goals. This role involves day-to-day client communication, media relations, and project management.

Key Responsibilities

  • Client Management

Serve as the primary point of contact for assigned clients. Develop and maintain client relationships.

  • Media Relations
  • Pull and manage media and influencer databases.

  • Draft and distribute pitches / press releases / media alerts; Conduct follow up and monitor for coverage.
  • Coordinate media interviews and develop spokesperson briefing documents.
  • Build relationships with key journalists and influencers.
  • Awards
  • Lead client media awards programs inclusive of research, recommendations, submission applications, and managing deadlines.

  • Junior Staff Management
  • Review junior member team to do lists, media lists, edit pitches and press materials, and provide feedback as necessary.

  • Creative Ideation
  • Participate in brainstorms and contribute creative ideas for client campaigns, new product launches, pitch angles, etc.

  • Project Management
  • Coordinate project / campaign / account timelines and deliverables.

  • Track progress and communicate with clients.
  • Events / Activations
  • Assist in research, planning, and execution of virtual or live press media & influencer press events, creative media mailers, etc.

    Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3-4 years of PR agency experience in the consumer goods industry
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • A proactive, self-starter attitude with a passion for staying ahead of trends
  • Benefits

  • Unlimited PTO
  • Paid time off between Christmas and New Year’s
  • Fabulous Fridays - Office closes at 3 pm!
  • 401K with a 3% company match
  • Medical, dental, and vision coverage
  • Medical and Dependent Care FSA
  • Life Insurance
  • Long Term Disability
  • #J-18808-Ljbffr

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    Account Executive • City of Rochester, NY, United States

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