Brand & Growth Copywriter

Job Description

Job Description

ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple : make the best formula in the world. That's why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we've been leading the way in a lot of ways.

We're…

• The only U.S.-made infant formula to use organic, grass-fed whole milk
• The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
• The first infant formula company to receive Clean Label Project's Purity Award (and we test for 700 contaminants vs the required 400)
• We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like :
• Less spit up
• Softer poops
• Easier digestion
• More efficient weight gain
• Enhanced nutrient absorption
• Longer stretches between nighttime feeds

ByHeart has rapidly emerged as a leader in infant nutrition, fortifying the domestic supply chain by owning end-to-end manufacturing in 3 US facilities and ranking in the top 10% of the U.S. infant formula category within just one year. Strategic partnerships with retailers like Walmart and Whole Foods have expanded access to their premium, science-backed formula, now available in over 70% of U.S. stores.

With >

$400M in funding, we're shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >

300 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to :

Visit our site to learn more, and check out some recent press on ByHeart :

ROLE DESCRIPTION

ByHeart is looking for a Brand and Growth Copywriter to craft copy across all ByHeart touch points - with a focus on emails, paid ads, social and retail. This role is perfect for the writer who is both a left and right brain thinker, who brings warmth and humor, and isn't afraid to dig into the science of infant nutrition.

You'll love this role if you are a natural storyteller with a proven ability to craft everything from campaign messaging to thumb-stopping headlines. You thrive in collaborative environments but are just as confident leading and shaping copy across various verticals. You're constantly seeking out inspiration, immersing yourself in industry trends and exploring cultural conversations that shape the world. You're looking to push the envelope and have fun with your writing, but always prioritize copy that is clear and impactful to the consumer. This position will report into our Copy Director.

Reports To : Director, Copy & Demand Generation

Location : New York, NY

ROLES & RESPONSIBILITIES

Skills & Qualifications

The minimum annual salary for this position is $75,000 and the maximum is $95,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company's equity program, plus our robust medical, dental, vision, retirement, and other benefits.

We're excited about your interest in joining ByHeart! Our Talent Acquisition team reviews applications in the order they are received and will reach out directly to schedule interviews. We kindly ask that you refrain from contacting hiring managers or current employees directly.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.