Job Description
The Sr. Analyst, Data Intelligence is responsible for developing and executing marketing analytic strategies. The Sr. Analyst works across the Data Strategy & Analytics team to propose and implement performance measurement and analytic initiatives, as well as related reporting presentations.
What You'll Do :
- Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
- Manage projects that primarily focus on the impact and / or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
- Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages
- Ensure delivery and integration of conclusions / recommendations and actionable insights
- As required / appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
- Identify research and analytics initiatives to support strategy development
- Create business cases for successful analytics initiatives
- Design and manage strategic analytic roadmaps for clients
- Present to clients and prospective clients on results of current projects as well as new business opportunities
Qualifications
- 3+ years of marketing analytics experience
- Demonstrated experience in statistical and econometric analysis
- Marketing agency experience is preferred
- Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
- Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
- Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
- Fluent in SQL (required), working knowledge of R, SAS, SPSS, or any other advanced analytics software packages (preferred)
- Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
- Knowledge and applied experience with marketing strategy and analytics design and delivery
- Working knowledge of site analytics suites : Google Analytics, Adobe Analytics / SiteCatalyst
- Strong communication skills including the ability to develop presentations, present insights, and recommendations
- Ability to work in a flexible, dynamic and fast-paced team environment
- Proficient in Microsoft PowerPoint, Excel, and Word
- Proven track record of dealing directly with clients
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