Community Liaison

Job Description

Job Description

Position Description :

The Community Liaison will embody the values of the home and promote the home as the preferred provider for funeral services in the market. This individual will establish and grow relationships within the community, demonstrating the practical value and financial prudence of both pre-need and at-need funeral arrangements. The Advisor will drive business development efforts for the assigned home(s), generating referrals and promoting growth. Acting as the primary face of the funeral home(s) to these referral sources. The Community Liaison will develop and execute outreach events, collaborating with key community partners to ensure measurable success. Passionate about serving others, this role requires strong communication skills and a dedication to fostering partnerships aligned with the mission of the home(s).

What You Will Do :

Relationship Building :

\tCultivate and maintain relationships with assigned community accounts to generate demand for funeral services and enhance the homes competitive edge.

\tAct as a liaison between funeral homes and community partners (hospice, clergy, first responders, veterans groups, etc.) to ensure seamless transitions for families requiring funeral services.

Community Engagement :

\tRepresent the home(s) at community gatherings, support groups, and educational forums.

\tDeliver impactful presentations to community organizations on the funeral planning process and the services offered by the home(s).

Education & Support :

\tProvide families and healthcare professionals with resources and guidance regarding pre-planning, funeral arrangements, and grief support services.

\tWork with community organizations to ensure families are informed and supported throughout the funeral planning process.

Program Development :

\tDevelop and implement outreach strategies to strengthen relationships with community partners, such as hospices and veteran groups.

\tIncrease awareness of the homes services through participation in community events, workshops, and professional networking opportunities.

Collaboration :

\tPartner with internal teams to align outreach efforts with the funeral homes mission and goals.

\tAssist in creating marketing materials and communication strategies to support outreach initiatives.

Grief Support Advocacy :

\tCollaborate with hospice staff and community groups to promote grief support services and other family resources.

\tCoordinate grief workshops, memorial events, and remembrance programs in partnership with community organizations.

Preferred Skills and Qualifications :

\tBachelors degree in business, marketing, or a related field (equivalent education and experience will be considered).

\tProven sales and customer relationship management skills, with the ability to navigate a sales process involving multiple stakeholders.

\tStrong knowledge of funeral home services, community health resources, and local networks.

\tExcellent verbal and written communication skills with the ability to build trust and rapport with diverse audiences.

\tHighly organized, self-motivated, and able to work independently as well as part of a team.

\tProficiency in Microsoft Office Suite; familiarity with CRM tools is a plus.

\tValid drivers license and reliable transportation (frequent local travel required).

Work Environment :

This position involves a combination of office work, local travel to meet with partners, and attendance at events. Flexibility is required to accommodate occasional evening or weekend activities.

What We Offer :

\tMeaningful work that makes a difference in the lives of grieving families

\tCompetitive compensation and great work environment