Director of Enrollment and Strategic Marketing

Carney, Sandoe & Associates, an education recruitment firm, is currently seeking a Director of Enrollment and Strategic Marketing for an immediate start at an independent school in Alexandria,Virginia.

The next Director of Enrollment Management and Strategic Marketing will work in close collaboration with the Head of School and the Senior Administrative Team, playing a pivotal role in shaping the future of the school by ensuring full enrollment of a diverse, talented student body.

Responsibilities :

• Leading colleagues in implementing effective enrollment and retention strategies aligned with the goals set by the Board of Governors and Head of School.
• Strengthening and maintaining a robust ES-12 enrollment in a competitive landscape.
• Continuing to develop the school’s strategy to expand its reach and cultivate a diverse and vibrant student community through targeted initiatives.
• Supporting and empowering a well-respected, dynamic, experienced, and hard-working admission team and continuing to foster connection and collaboration across three campuses.
• Further developing plans and processes to coordinate cohesively between admission, advancement, and athletics
• Aligned with the school’s mission, collaborating with the Director of Communications to ensure consistent and compelling external and internal messaging and brand promotion across all platforms.
• Promoting, modeling, and maintaining a collaborative spirit and strategy so that all members of the community understand their roles and value in enrollment efforts.
• Ensuring admission and enrollment decisions, programs, and practices are determined with lens of equity and inclusion.
• In collaboration with the Chief Financial Officer, implementing policies and strategies regarding financial assistance, in part as a means to fulfill the school’s mission of inclusivity and accessibility.
• Utilizing data to inform and drive decisions related to enrollment management, reporting regularly on enrollment trends, outcomes, and forecasts to the school’s leadership, Board, and Admissions Committees.
• Partnering with division leaders to ensure smooth transitions between grade levels and divisions.

Requirements :

• Bachelor’s degree required, Masters degree preferred
• A minimum of six years of experience in admission / enrollment management is preferred as is an understanding of and experience with complex educational organization, and proven success in prior administrative leadership role(s).
• Relational, joyful, and distributive leadership style that is empowering and affirming of others, collaborative, and clear, and a growth oriented leadership practice that is grounded in curiosity, inclusivity, and humility.
• Ability to manage, motivate, and work collaboratively with the admission team and other school community members across three campuses.
• An active listener with excellent verbal and written communication and interpersonal skills, with the ability to effectively engage with all stakeholders including administrators, faculty, Board members, and parents.
• Understands and is sensitive to the diverse backgrounds and needs of students and families. Ability to engage with and respect diverse cultures and perspectives and to actively use a lense of inclusivity in decision making.
• Proficiency in CRM (Customer Relationship Management) systems and data analysis tools and knowledge of digital marketing tools and platforms (social media, SEO, email marketing).
• Excellent time management skills; detail and goal-oriented.
• Highly motivated self-starter and doer with an action-orientation, high standards, and a strong work ethic.
• High ethical standards and integrity, ensuring the confidentiality of student records and family information and of leadership decisions.
• Eagerness to learn with and from others and a growth mindset.
• Excited to participate in various aspects of school life in an effort to build a deep understanding of the school community and to establish meaningful relationships with students and their families, teachers and staff.
• Inspired by the school’s mission and ideals and will be both a positive role model and an ambassador of the school community.

Potential Benefits :

Compensation and benefit packages are competitive but will differ by school and will typically depend on geographic location, your experience, and your level of degree.

Competitive pay

Professional Development Opportunities

Classroom Resources

Medical, dental and vision insurance

401(k) plan Employer match

Paid holidays, vacation and personal time

About CS&A

Our job placement service is free to job seekers. By getting to know you personally beyond just your resume we connect you directly with hiring schools whose open positions match your specific requirements (location, school type, position type, etc.

and skills, saving you the time of sorting through hundreds of job postings and getting lost in a pile of resumes.

More importantly, as an educator you deserve to have someone on your side who can help you find a position in a school community where you'll thrive. That's our mission.

We have positions available throughout the United States and abroad including but not limited to : Boston, New York City, Washington, D.

C., Philadelphia, Baltimore, Charlotte, Atlanta, Miami, Houston, Dallas, Cleveland, Detroit, Chicago, Pittsburgh, Denver, Phoenix, Seattle, Portland, San Francisco, and Los Angeles.

Carney Sandoe does not discriminate on the basis of physical handicap, sex, race, creed, color, sexual orientation, gender identity, or national or ethnic origin in administration of its services, consulting, events, professional development, or other programs.