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Content & Media Strategy Specialist
Content & Media Strategy SpecialistBuffalo Rehab Group • Buffalo, New York, United States
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Content & Media Strategy Specialist

Content & Media Strategy Specialist

Buffalo Rehab Group • Buffalo, New York, United States
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Role Summary

The Content & Media Strategy Specialist is responsible for developing multimedia content that drives awareness, engagement, and internal culture at Buffalo Rehab Group. This role plays a key part in bringing BRG’s story to life by highlighting patient success, clinic excellence, team culture, and strategic initiatives through compelling video, photography, and social media.

This position blends hands-on production with narrative storytelling, supporting both internal and external campaigns. It also offers opportunities to grow into strategic marketing planning, project leadership, and cross-functional collaboration with teams across the organization.

Key Responsibilities

Media Production & Storytelling

  • Lead the creation of high-quality commercial videos that highlight BRG’s services, clinics, and brand identity.
  • Produce patient testimonial videos, showcasing outcomes and personal stories that resonate with our community.
  • Capture and edit internal training videos that support team development and clinical excellence.
  • Build content that supports team culture and internal communication across locations.

Social Media & Awareness

  • Create and manage engaging social media content that reflects BRG’s brand voice and mission.
  • Capture, edit, and publish content that supports ongoing campaigns, new initiatives, and clinic exposure.
  • Document and share behind-the-scenes footage from events, community outreach, and BRG-wide activities.

    • Internal & Community Engagement

  • Support initiatives that foster internal connection and build team culture across locations.
  • Assist with photo and video coverage for events, milestones, and community partnerships.
  • Collaborate with People & Culture and Clinical Leads to tell stories that connect departments and inspire growth.

    • Collaboration

    This role is part of the Marketing Department, which collaborates closely with People & Culture, Clinical Leadership, and Operations. The Content & Media Strategy Specialist will work directly with the Director of Marketing and the Marketing & Brand Experience Specialist to ensure content aligns with BRG’s mission and visual identity.

    Ideal Skills & Traits

  • Strong visual storytelling skills with an emphasis on human connection and clarity.
  • Proficient in video production, editing software, and digital content platforms.
  • Able to work independently while collaborating effectively across teams.
  • Curious, growth-minded, and energized by continuous learning.
  • Passionate about using creative work to drive real impact for patients, teams, and the broader community.

    • Qualifications

  • Bachelor’s degree in marketing, communications, media production, or related field (or equivalent experience).
  • 2–4 years of experience in content creation, video production, or social media management preferred.
  • Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) or comparable software.
  • Experience working across social platforms (Meta, YouTube, Google) and managing content calendars.
  • Bonus : photography, motion graphics, or healthcare marketing experience.

    • Work Environment

  • This position is based on-site in Buffalo, NY , with travel to BRG clinics and community events across Western New York.
  • Occasional evening and weekend availability may be required for event coverage or campaign production.
  • Company-provided equipment (camera gear, editing laptop, etc.) will be supplied.

    • Reports to : Director of Marketing

    Location : On-site | Buffalo Rehab Group

    Compensation & Benefits

  • Salary : $50,000 annually plus monthly bonus structure
  • Comprehensive benefits package including health, dental, vision, 401(k) with employer match, and paid time off.
  • Access to professional development and continuing education opportunities.
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    Specialist Media Strategy • Buffalo, New York, United States

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